Five Grand Prix honors were bestowed across four categories at the Cannes Lions International Festival of Creativity today. Winning the inaugural Mobile Lions Grand Prix was Grow Interactive Norfolk and Johannes Leonardo New York for their Google Re: Brief entry “Hilltop Re-imagined for Coca-Cola,” which modernized iconic ad campaigns from yesteryear, working in tandem with some of the original creators. Among the time-honored spots brought into the contemporary digital realm was Coke’s classic “Hilltop” from 1971 which aspired to teach the world to sing in perfect harmony.
Another Google entry, “Google Voice Search,” copped the Media Grand Prix for Manning Gottlieb OMD London.
Meanwhile the Creative Effectiveness Grand Prix went to BBH London for its Unilver entry “Axe ‘Excite’–Returning Universal Truths to Create Global Hits.
And rounding out the day’s Grand Prix winners were two in the Outdoor competition. In the Billboards & Street Furniture and Posters category the Grand Prix was awarded to Ogilvy Shanghai for ‘#cokehands’ for The Coca-Cola Company. The second Grand Prix, for Ambient, went to Jung von Matt Hamburg for ‘The Invisible Drive’ entry for Daimler.
In Mobile, 11 won Gold, 14 Silver and 28 Bronze. Creative Effectiveness saw five Lion winners. The Media Lions tally yielded 11 Gold, 28 Silver and 67 Bronze winners. Duval Guillaume Modem Antwerp were presented with the prestigious Media Agency of the Year award during the ceremony. Second place went to Jung von Matt Hamburg and third to Manning Gottlieb OMD London.
The Outdoor count came in at 25 Gold, 35 Silver and 50 Bronze Lions.
Also honored at today’s Cannes proceedings were the Gold winners of the Young Lions Media Competition which went to the team from the Czech Republic. Silver place went to the UK and Bronze to Portugal.
The winning work from these categories is now available to view online together with their credits at www.canneslions.com/work.
AD&Co. Launches Studio A; Davida Hall To Head New Venture As Sr. Director of Creative Content
Female-founded and led creative marketing agency AD&Co. has opened Studio A. The new venture will serve as AD&Co.’s in-house social brand content division, focused on developing and producing digital programming for advertising, social media, and influencer marketing campaigns designed to reach today’s audiences on the most popular and pivotal platforms. Davida Hall has been named to head Studio A as sr. director of creative content. She shifts over from AD&Co. where she held the same title since December 2023. Hall’s affiliations prior to AD&Co. include PopSugar and Studio71.
Amy Demas, founder and chief creative officer of AD&Co., said, “We understand content is king-—or queen—and that our clients need to engage their customer communities where they live. That inspired the logical expansion of AD&Co with Studio A, which is committed to producing only the most engaging and authentic brand stories.”
Studio A will harness both AD&Co’s and Hall’s deep expertise in the lifestyle sector, as content creators and avid consumers. Specializing in reaching audiences where they spend their time, the studio is immersed in social media, pop culture, and current trends, expertly crafting visuals, language, and storytelling to reinforce client brand identities and cut through the noise.
Studio A debuts with the “This Is Me” campaign for Love + Craft + Beauty, a brand dedicated to embracing and promoting diversity within the beauty space. “This Is Me” highlights Gen Z’s affinity for radical self-expression that allows individuals to tell their own stories, free from labels, using beauty and fashion as tools of authenticity. The campaign showcases models celebrating their unique qualities to present... Read More