Director John Bonito, known for his work in comedy, sports and action, has signed with The Joneses for exclusive representation in commercials. Bonito, whose filmography also includes network promos and features, has directed recent ads for such brands as Zyrtec, Doritos and Pep Boys. His latest project was a global broadcast and online campaign for Unilever and NBC/Universal launching the former’s new product, Clear Shampoo.
The latter work for Unilever and NBC/Universal (produced via Moving Parts and executive producers Matt Van Buren and Chad Cooperman) consists of a series of broadcast spots and web-based videos. The online component, which is appearing on NBC.com, MyStyle.com, Oxygen.com, Eonline.com, Bravotv.com and DailyCandy, centers on a fictional couple sporting gorgeous hair, with viewers having the ability to control the narrative by selecting from a variety of plot options. 30 Rock‘s Jane Krakowski, What Happens Live‘s Andy Cohen and Saturday Night Live alum Tim Meadows appear in the campaign.
Bonito began his career with NBC where he wrote and edited most of his directing assignments, and eventually rose to director of special projects for The NBC Agency. During his 10 years with the network, he won numerous creative awards, including the Brandon Tartikoff Award, given annually by Promax and the Broadcast Design Association to honor the best marketing and design in entertainment advertising. In 2006, Bonito was tapped by Twentieth Century Fox to direct his first feature, the action/comedy The Marine.
Bonito began directing commercials via Hollywood production company, Level 7. He was later repped by Go Film and most recently handled by The Directors Network. Bonito’s comedic skills, well-honed from his days at NBC, translated well into commercial advertising and resulted in a series of successful campaigns, many involving high-profile celebrities. He directed Ron Perlman in a series of hilarious ads for the movie Hellboy II in which the actor, in his role as the film’s title character, has scenes with James Lipton and other well-known television personalities.
A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly
U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.
The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.
Here's what it all means:
What is the Justice Department's goal?
Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.
"The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."
Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."
It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More