Director John Bonito, known for his work in comedy, sports and action, has signed with The Joneses for exclusive representation in commercials. Bonito, whose filmography also includes network promos and features, has directed recent ads for such brands as Zyrtec, Doritos and Pep Boys. His latest project was a global broadcast and online campaign for Unilever and NBC/Universal launching the former’s new product, Clear Shampoo.
The latter work for Unilever and NBC/Universal (produced via Moving Parts and executive producers Matt Van Buren and Chad Cooperman) consists of a series of broadcast spots and web-based videos. The online component, which is appearing on NBC.com, MyStyle.com, Oxygen.com, Eonline.com, Bravotv.com and DailyCandy, centers on a fictional couple sporting gorgeous hair, with viewers having the ability to control the narrative by selecting from a variety of plot options. 30 Rock‘s Jane Krakowski, What Happens Live‘s Andy Cohen and Saturday Night Live alum Tim Meadows appear in the campaign.
Bonito began his career with NBC where he wrote and edited most of his directing assignments, and eventually rose to director of special projects for The NBC Agency. During his 10 years with the network, he won numerous creative awards, including the Brandon Tartikoff Award, given annually by Promax and the Broadcast Design Association to honor the best marketing and design in entertainment advertising. In 2006, Bonito was tapped by Twentieth Century Fox to direct his first feature, the action/comedy The Marine.
Bonito began directing commercials via Hollywood production company, Level 7. He was later repped by Go Film and most recently handled by The Directors Network. Bonito’s comedic skills, well-honed from his days at NBC, translated well into commercial advertising and resulted in a series of successful campaigns, many involving high-profile celebrities. He directed Ron Perlman in a series of hilarious ads for the movie Hellboy II in which the actor, in his role as the film’s title character, has scenes with James Lipton and other well-known television personalities.
Britt Nolan Named CCO For McCann Worldgroup, North America
Britt Nolan has been hired as chief creative officer at McCann Worldgroup, North America. He will report to Javier Campopiano, global chief creative officer of McCann Worldgroup and McCann.
Nolan will work directly with the network’s creative leadership in the U.S. and Canada to lead the development of ideas that solve clients’ business challenges, guided by the creativity of the network’s founding philosophy of “Truth Well Told.” Key to this effort will be fostering collaboration across capabilities and agencies, leveraging the network’s talent and expertise in strategy, design, commerce, branding and production to bring its best-in-class offerings to bear for each client.
“Britt is without a doubt a leader and a point of reference for excellence in our industry,” said Campopiano. “He has led some of North America’s very best work in recent years with incredible range--creating eye-catching, smart, authentic, and funny ways of connecting brands with people. He has a rare track record of success across both creative and business, with a unique understanding of how they power each other. And most importantly, we share a common belief that brand-building is right now more important than it ever was, and the only way to do it is through radical creativity based on human truths. He embodies the very essence of our Truth Well Told philosophy.”
Most recently president and chief creative officer of Leo Burnett Chicago, Nolan comes to McCann Worldgroup with a track record of creative achievement and business impact, both for his clients and the agencies at which he’s worked. Over the years, his work has won Grand Prix or Best in Show at every major international award show, including over 50 Cannes Lions, as well as recognition... Read More