Ronald Ng has been appointed chief creative officer of BBDO/Proximity Singapore. He most recently served as executive VP and executive creative director at BBDO New York. Ng is scheduled to relocate to Singapore in August.
Ng brings to his new role almost 20 years of advertising experience, the last eight of which have been with BBDO. At BBDO New York he was involved with a number of high-profile account wins including Johnson & Johnson Baby and Orbitz. He also worked on Monster.com, Hyatt and the Ad Council.
Prior to joining BBDO New York, Ng was chief creative officer at BBDO/Proximity Malaysia. Under his leadership, the agency produced the world’s most awarded print campaign in 2009 (for Jeep) and was ranked #15 in the world in The Gunn Report for creativity.
Danny Searle, current chairman and chief creative officer of BBDO/Proximity Singapore, will remain as chairman of the office, but will take on the additional role of vice chairman of BBDO Asia. Searle will work across regional clients in developing cross border creative work. Searle, who has been in Singapore since 2007, has been responsible for several new business wins in Singapore and beyond, and is directly responsible for the creative output of various BBDO regional clients.
AD&Co. Launches Studio A; Davida Hall To Head New Venture As Sr. Director of Creative Content
Female-founded and led creative marketing agency AD&Co. has opened Studio A. The new venture will serve as AD&Co.’s in-house social brand content division, focused on developing and producing digital programming for advertising, social media, and influencer marketing campaigns designed to reach today’s audiences on the most popular and pivotal platforms. Davida Hall has been named to head Studio A as sr. director of creative content. She shifts over from AD&Co. where she held the same title since December 2023. Hall’s affiliations prior to AD&Co. include PopSugar and Studio71.
Amy Demas, founder and chief creative officer of AD&Co., said, “We understand content is king-—or queen—and that our clients need to engage their customer communities where they live. That inspired the logical expansion of AD&Co with Studio A, which is committed to producing only the most engaging and authentic brand stories.”
Studio A will harness both AD&Co’s and Hall’s deep expertise in the lifestyle sector, as content creators and avid consumers. Specializing in reaching audiences where they spend their time, the studio is immersed in social media, pop culture, and current trends, expertly crafting visuals, language, and storytelling to reinforce client brand identities and cut through the noise.
Studio A debuts with the “This Is Me” campaign for Love + Craft + Beauty, a brand dedicated to embracing and promoting diversity within the beauty space. “This Is Me” highlights Gen Z’s affinity for radical self-expression that allows individuals to tell their own stories, free from labels, using beauty and fashion as tools of authenticity. The campaign showcases models celebrating their unique qualities to present... Read More