AKQA has hired Sergio Mugnaini to join its San Francisco office as a creative director. He will be working on a number of clients, including Audi of America, and will report to Pierre Lipton, executive creative director.
Mugnaini’s experience includes serving as a creative director at Goodby, Silverstein & Partners, a digital creative director at AlmapBBDO, Sao Paulo, Brazil, and a sr. art director at DDB Brasil
Over the years, he has created interactive campaigns for clients such as Audi, Volkswagen, Pepsi, IBM, Unilever, Havaianas, Philips, and Greenpeace. Notably, during his tenure at AlmapBBDO, the agency was consistently ranked in the top 10 most awarded agencies in the world.
Among the notable work he did at AlmapBBDO was Audi A3’s “Robots,” in which two massive robots sculpted the new A3 Sportback vehicle in a polyurethane box, a process documented by four webcams over an eight-day stretch. He served as a creative director and art director on “Robots.”
During his career, Mugnaini has garnered assorted awards, including nine Cannes Lions as well as Gold Awards from One Show Interactive, Art Directors Club and the London International Awards.
Director Lucrecia Signs With PRETTYBIRD For Her 1st U.S. Representation
PRETTYBIRD, the production company helmed by Paul Hunter, Kerstin Emhoff, and Ali Brown, has added award-winning filmmaker Lucrecia to its roster for U.S. commercial and music video representation. This marks the director’s first representation in the U.S. market.
Lucrecia has been signed to PRETTYBIRD UK since 2021, soon after winning UKMVA’s Best Pop Newcomer award for her Tarantino-esque music video for rapper/singer-songwriter Ashnikko--which the director pitched, prepped, and shot in only four days. Since joining PRETTYBIRD UK, Lucrecia has quickly made a name for herself. Her striking narratives, combined with a hyper-real aesthetic and iconic world creation, have been the centerpieces of her filmmaking and photography.
Her work has gone viral on more than one occasion. Her commercial for bibigo, “Live Delicious,” was widely admired and even recreated on an episode of Jimmy Kimmel. She has won awards from Kinsale Shark, Creative Circle, and UKMVA, as well as recognition at the Cannes Lions Young Directors Awards and Ciclope Awards.
Candice Dragonas, VP, talent strategy/executive producer PRETTYBIRD US, said of Lucrecia, “She brings a uniquely stylish approach to storytelling with the perfect splash of humor and playfulness. I admire her extreme passion for her craft and the drive to create at the top of her game.”
In addition to Lucrecia’s cinematic visual aesthetic, she routinely engages in another unique form of self-expression: nail art. She has had everything from whipped cream and cherries to chrome flames adorning her nails.
At PRETTYBIRD, Lucrecia joins a roster of filmmakers including Academy Award-winning duo Daniels (Everything Everywhere All At Once), A.V. Rockwell (A Thousand... Read More