Director Clay Weiner of Biscuit Filmworks juxtaposes quintessential Hollywood insincerity with wild natural beauty in PETA’s nine-spot “Agents in the Wild” campaign for Y&R New York which aims to end behind-the-scenes animal abuse in the entertainment industry through online commercials, a social media campaign and a website for Wild Animal Artist Representation, Inc.
In this week’s “Best Work You May Never See” entry entitled “Chimp Pitch,” the camera centers on talent agent Devon Dentler of Wild Animal Artist Representation. He looks straight at us as if talking to an off-camera chimp in the wilds of the jungle to try to gain the animal as a client.
He pitches the chimp on a movie/TV role as a cop, making him the ultimate PI, standing for “primate investigator.”
Interrupted briefly by a cell phone call from a studio exec, the fakery of agent talk continues, marked by a failed bribe of bananas, promises of the moon to the prospective chimp client replete with all the star trappings–a car, courtside tickets and “a nice cage.” That cage reference, an unintentional blurting out of the truth, is immediately amended by Dentler who describes the environment instead as being “a gated community.”
A series of messages then appears on screen, reading, “Hollywood is no place for wild animals.”/”They’re caged and abused behind the scenes.”/”Help us end it.” The latter message is accompanied by the PETA logo and website address.
Director Lucrecia Signs With PRETTYBIRD For Her 1st U.S. Representation
PRETTYBIRD, the production company helmed by Paul Hunter, Kerstin Emhoff, and Ali Brown, has added award-winning filmmaker Lucrecia to its roster for U.S. commercial and music video representation. This marks the director’s first representation in the U.S. market.
Lucrecia has been signed to PRETTYBIRD UK since 2021, soon after winning UKMVA’s Best Pop Newcomer award for her Tarantino-esque music video for rapper/singer-songwriter Ashnikko--which the director pitched, prepped, and shot in only four days. Since joining PRETTYBIRD UK, Lucrecia has quickly made a name for herself. Her striking narratives, combined with a hyper-real aesthetic and iconic world creation, have been the centerpieces of her filmmaking and photography.
Her work has gone viral on more than one occasion. Her commercial for bibigo, “Live Delicious,” was widely admired and even recreated on an episode of Jimmy Kimmel. She has won awards from Kinsale Shark, Creative Circle, and UKMVA, as well as recognition at the Cannes Lions Young Directors Awards and Ciclope Awards.
Candice Dragonas, VP, talent strategy/executive producer PRETTYBIRD US, said of Lucrecia, “She brings a uniquely stylish approach to storytelling with the perfect splash of humor and playfulness. I admire her extreme passion for her craft and the drive to create at the top of her game.”
In addition to Lucrecia’s cinematic visual aesthetic, she routinely engages in another unique form of self-expression: nail art. She has had everything from whipped cream and cherries to chrome flames adorning her nails.
At PRETTYBIRD, Lucrecia joins a roster of filmmakers including Academy Award-winning duo Daniels (Everything Everywhere All At Once), A.V. Rockwell (A Thousand... Read More