Matt Pittroff of Twist directed this spot which takes us to the dreaded airport security line as we see a couple of officers look at something off-camera that amazes even their veteran eyes. Coming through the metal detector is a unicorn-like creature on which a man is proudly mounted.
Asked by one of the security officers if that creature is indeed a unicorn, the man riding horseback responds, “No, that’s a quadricorn.” We see that the steed has four horns instead of one.
The multiple horns segue to a voiceover and on-screen display informing us that Ameristar Casinos now give up to four times the bonus points on hundreds of slot machines.
A quick return to the security line finds that the quadricorn has exited, but has mistakenly left unclaimed the contents of its personal contents box on the nearby conveyer belt–four shiny horseshoes, make that quadricorn shoes.
Agency is Cannonball, St. Louis.
Director Lucrecia Signs With PRETTYBIRD For Her 1st U.S. Representation
PRETTYBIRD, the production company helmed by Paul Hunter, Kerstin Emhoff, and Ali Brown, has added award-winning filmmaker Lucrecia to its roster for U.S. commercial and music video representation. This marks the director’s first representation in the U.S. market.
Lucrecia has been signed to PRETTYBIRD UK since 2021, soon after winning UKMVA’s Best Pop Newcomer award for her Tarantino-esque music video for rapper/singer-songwriter Ashnikko--which the director pitched, prepped, and shot in only four days. Since joining PRETTYBIRD UK, Lucrecia has quickly made a name for herself. Her striking narratives, combined with a hyper-real aesthetic and iconic world creation, have been the centerpieces of her filmmaking and photography.
Her work has gone viral on more than one occasion. Her commercial for bibigo, “Live Delicious,” was widely admired and even recreated on an episode of Jimmy Kimmel. She has won awards from Kinsale Shark, Creative Circle, and UKMVA, as well as recognition at the Cannes Lions Young Directors Awards and Ciclope Awards.
Candice Dragonas, VP, talent strategy/executive producer PRETTYBIRD US, said of Lucrecia, “She brings a uniquely stylish approach to storytelling with the perfect splash of humor and playfulness. I admire her extreme passion for her craft and the drive to create at the top of her game.”
In addition to Lucrecia’s cinematic visual aesthetic, she routinely engages in another unique form of self-expression: nail art. She has had everything from whipped cream and cherries to chrome flames adorning her nails.
At PRETTYBIRD, Lucrecia joins a roster of filmmakers including Academy Award-winning duo Daniels (Everything Everywhere All At Once), A.V. Rockwell (A Thousand... Read More