B-Reel has hired Alex Jenkins as its creative director in the U.K. With an extensive career working creatively for clients including Doritos, Carphone Warehouse, Virgin, Gotmilk? and Coca Cola, Jenkins brings 10 years of experience in digital production and branding to B-Reel. While collaborating with the creative production teams of unit9 and London Studio’s Attik UK, Jenkins has received many awards such as a Cannes Silver Design Lion and a One Show Interactive Gold Award. He is a three-time Webby Award winner….International production company atSwim has fortified its stateside operations, securing executive producer Melissa Levins for its New York office. Levins most recently worked in a dual role as VP of media services and executive producer of Kipany Pictures, a commercial, television and film production company, which she launched. Levins acted as a managerial arm and head of new business development and was directly responsible for acquiring an extensive mix of new clients including Motts, Rite Aid Pharmacy, Pure&Natural, Coty INC, Softlips, Wet n Wild, Snickers Marathon Bars, Bayer, and Novartis. She also personally oversaw the production and post of over 100 film, commercial, corporate and music video productions as well as print and web-based projects….Paul Geffre has returned to Hollywood post facility Light Iron, joining fellow post producers Des Carey and Katie Fellion. Geffre will lead the company’s efforts to grow its episodic TV department. He comes to Light Iron from Stereo D (Deluxe 3D) where he was a stereoscopic producer. There he led the stereoscopic 3D conversion for multiple studio features including Abraham Lincoln: Vampire Hunter, Thor and The Green Hornet….
FireAid Concert Features Major Music Stars, Shares Stories Of Loss To Raise Money For L.A. Wildfire Relief
Pop stars, first responders, rock stars and those who've lost everything in the devastating LA-area wildfires came together for FireAid, a massive benefit concert Thursday that combined spectacular performances with moving storytelling from survivors and reminders of the destruction.
In a night full of surprises, a reunion of Nirvana — fronted by St. Vincent, Kim Gordon and Joan Jett in the place of the late Kurt Cobain — tops the list. They launched into "Breed," "School" and "Territorial Pissings" respectively, inspired and unexpected choices.
Drummer Dave Grohl's daughter, Violet, then emerged on stage for "All Apologies."
Closer Lady Gaga, after powering through the Oscar-award winning "Shallow" and "Always Remember Us This Way" from "A Star Is Born," played a new song on the piano. "It's just for tonight, it's just for you," she said of the song she wrote with fiancé businessman Michael Polansky. "Time is a healer."
"All I need is time," she sang in the folk-y pop chorus. "To heal my broken wings and then I'll soar."
Green Day kicked off the massive show by launching into "Last Night on Earth" at the Kia Forum and were soon joined by Billie Eilish for the first surprise of the night. The lyrics are surprisingly astute: "If I lose everything in the fire / I'm sending all my love to you."
After their set, Green Day frontman Billie Joe Armstrong hugged actor Billy Crystal, who was there to welcome to the crowd at the Kia Forum.
"Our goal is simple tonight, to spend more money than the Dodgers spent on free agents," he joked. He told the audience U2 offered the first big donation of the night: $1 million dollars.
Crystal said he was wearing the clothes he had on when he evacuated. He lost his home in... Read More