We open on a young man jumping rope on what appears to be his home’s driveway.
The rope jumping is seen in slow motion and then regular speed, the latter being incredibly fast.
With each jump, we see stills of the man as a child, each photo showing him more grown up than the prior, with evidence of his growing love of surfing over the years.
The rope jumping intensifies, juxtaposed with the man surfing in equally intense fashion on the ocean waves.
The intensity of the workout is matched by the intensity of the surfing–with the former clearly getting him in shape to ride the waves with aplomb before he surfs safely onto shore.
A super reads, “Create your legacy,” tagged by a Nike Surfing logo.
Mark and Matt Hoffman, a.k.a. The Hoffman Brothers, of harvest, Santa Monica, directed this artful, intense short directly for client Nike.
Mark Hoffman additionally served as editor. The DP was Tim Suhrstedt.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More