Shot home video style, this cinema spot to be shown in Albuquerque movie theaters shows a teenager laughing as he approaches a buddy who’s passed out on the couch from consuming too much alcohol.
The first teenager then proceeds to start shaving the unconscious lad’s head, sheering his hair off.
A series of supered messages reads: “You Drink To Lose Control/The Problem Is/You Give It To Someone Else.”
An end tag carries the Mothers Against Drunk Driving (MADD) logo.
“Shaved” is one of two spots in the cinema campaign; the other shows a teenage girl passed out as a teen boy takes advantage, unfastening the top button of her shirt. Another lad eggs him on to do a second button, after which the same supered message appears.
Created by Esparza Advertising, Albuquerque, the campaign for MADD’s New Mexico chapter takes a detour from the norm which has been to preach to teens on the dangers of drinking. However, teens don’t care all that much about danger. Danger is actually part of the reason they drink in the first place. Instead, Esparza opted to show how drinking affects something teens desperately care about–control.
Felix Thompson of Buffalo Picture House, New York, directed both PSAs.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More