In this three-spot campaign out of David&Goliath, Los Angeles, the creative designs of Art Institutes graduates literally spring to life and credit their existence to the skills gleaned from instruction at the educational institution.
Our “Best Work” focus turns to the :30 titled “Fashion,” which opens on an exterior shot of a boutique store window, where elegant gowns adorn three white plastic mannequins. As we push in closer to the glass, the middle mannequin suddenly comes to life and addresses us. “This fierce dress,” she tells us, gesturing haughtily, “was once a sketch from Gustavo Cadile. Then he studied fashion and turned it into reality. With guidance, he perfected the skills of draping and merchandising. And now, his collections are worn by celebrities worldwide.”
As she strikes a series of poses, she concludes: “Without that first step, this dress would still be a scribble– and I would not look this fierce.” We then cut to an animation that reveals Cadile as a graduate of Miami International University of Art & Design, The Art Institutes’ logo as a voiceover call to action declares: “Bring your ideas to life in fashion. With an Art Institutes education, imagine what you can create.”
“Fashion” was helmed by Green Dot Films‘ director Luc Schurgers, who is also creative director/partner at MiniVegas.
Walmart’s DEI rollback Signals A Shift In The Wake of Trump’s Election Victory. Will Other Advertisers Follow Suit?
Walmart's sweeping rollback of its diversity policies is the strongest indication yet of a profound shift taking hold at U.S. companies that are re-evaluating the legal and political risks associated with bold programs to bolster historically underrepresented groups.
The changes announced by the world's biggest retailer on Monday followed a string of legal victories by conservative groups that have filed an onslaught of lawsuits challenging corporate and federal programs aimed at elevating minority and women-owned businesses and employees.
The retreat from such programs crystalized with the election of former President Donald Trump, whose administration is certain to make dismantling diversity, equity and inclusion programs a priority. Trump's incoming deputy chief of policy will be his former adviser Stephen Miller, who leads a group called America First Legal that has aggressively challenged corporate DEI policies.
"There has been a lot of reassessment of risk looking at programs that could be deemed to constitute reverse discrimination," said Allan Schweyer, principal researcher at the Human Capital Center at the Conference Board.
"This is another domino to fall and it is a rather large domino," he added.
Among other changes, Walmart said it will no longer give priority treatment to suppliers owned by women or minorities. The company also will not renew a five-year commitment for a racial equity center set up in 2020 after the police killing of George Floyd. And it pulled out of a prominent gay rights index.
Schweyer said the biggest trigger for companies making such changes is simply a reassessment of their legal risk exposure, which began after U.S. Supreme Court's ruling in June 2023 that ended affirmative action in... Read More