We open on a man pulling his car into the driveway in front of an ordinary row of apartments: gray, boring, small. He gets out of the vehicle only to realize he’s at the wrong abode.
So he gets back behind the wheel and drives a few seconds down the road to an identical looking dwelling–he is now at home.
A super appears which reads, “Your house doesn’t look like every other house.”
This is followed by a supered alternative: “Architecturally diverse housing,” at which point we see rotating graphics of creatively, interestingly designed homes. The video closes with The Nature City Oregon logo.
“House” is one in a series of clever :30 videos for MoMA and architectural and urban planning firm WORKac out of Wieden+Kennedy, New York. Lena Beug of Moxie Pictures directed the full package of :30s which promotes a theoretical, environmentally friendly housing community in Oregon, and are screening at MoMA’s latest exhibition, Foreclosed: Rehousing the American Dream.
The exhibition is an exploration of new architectural possibilities for American cities and suburbs in the wake of the recent housing crisis. Foreclosed: Rehousing the American Dream premiered at MoMA, New York, last week.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More