Los Angeles-based Boxer Films has signed director Erik Almås. An accomplished still photographer–who is repped by Vaughn Hannigan and has worked with such clients as Toyota, Microsoft, Puma, Nike, Hyatt and The Ritz-Carlton–Almås is looking to expand his storytelling to moving pictures via Boxer…James Franco, who received a Best Leading Actor Oscar nomination last year for his work in 127 Hours, has directed his first ever ad campaign for 7 For All Mankind Jeans. Born from an art film imagined and created by Franco in collaboration with the brand’s creative agency, Lipman, the unorthodox campaign is a multimedia experience that embodies the brand’s California roots and “forever cool” aesthetic. The campaign debuts with a short teaser video, which was shot from behind Franco’s POV. The campaign will feature a number of cutting-edge print and digital assets and will culminate with a full-length feature film to be released in May. The campaign features Henry Hopper (son of the late actor Dennis Hopper), Lily Donaldson, and Nathalie Love (daughter of Teen Vogue’s editor Lisa Love)….Editor Diego Panich, who’s been repped stateside by New York-based Wild(child) Editorial for the past two years, is now stepping up his commitment to the U.S. market, relocating from Argentina to New York to join the Wild(child) roster. The timing of his move is good given the acclaim he’s received in the U.S. and internationally for his cutting of Volkswagen’s “Duel” out of DDB Argentina, and Norte Beer’s “Photoblocker” for Del Campo Saatchi & Saatchi, Buenos Aires….Australian studio Fuel VFX has added sr. producers Kate Stenhouse and Samantha Daley to its commercials team…
Director Cassandra Brooksbank Joins Monument Content For Spots and Branded Content
Monument Content has signed director Cassandra “Cassie” Brooksbank for U.S. representation spanning commercials and branded content. She brings to her directing and storytelling the experience and skills of a writer, conceptual artist, editor and visual effects artist.
Her body of work as a director includes Pepsi’s “Selfie” featuring Lionel Messi amid a flurry of fans, Barclays madcap women’s Soccer League spot where she collaborated closely with the agency to develop the creative, ultimately winning the Grand Jury Prize at the Sports Industry Awards, and a grass-roots campaign for Fellow Coffee. The latter just didn’t brew buzz; it helped raise $1.2 million on Kickstarter.
Prior to joining Monument Content, Brooksbank had been repped in the U.S. for commercials by production house Hey Wonderful.
On the long-form front, she is repped by CAA for film and television. And on the horizon is her debut feature, My Masterpiece, produced by Sylvester Stallone’s Balboa Productions and backed by Amazon.
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