More than 300 of America’s leading advertising industry professionals gathered last night to honor Apple’s co-founder Steve Jobs, creative Paula Green and director Joe Pytka, 2012 inductees in the Creative Hall of Fame. The One Club for Art & Copy also bestowed honors on Robert Lawton, co-founder of Creative Circus/Atlanta, as the inaugural inductee in its new Educator Hall of Fame.
“Induction to The One Club Hall of Fame is the rarest of honors, one bestowed upon the precious few who have devoted their careers to creating pure and beautiful ideas,” said David Lubars, 2012 Hall of Fame chairman and chairman/chief creative officer, BBDO. “Ideas that had the power to lift brands, the culture and–I’m sure you’ll agree this is not an overstatement–put a brighter face on humanity.”
“The One Club is thrilled also to honor Rob Lawton as the inaugural member of our new Educator Hall of Fame,” said Kevin Swanepoel, president.” “Our mission to champion and promote excellence in advertising in design and use that legacy to educate and inspire future generations is rivaled only by Rob’s own passion for pushing his students to greatness at Creative Circus.”
Honored for his creative contribution to design, branding and communications, visionary leadership and passion for design, Steve Jobs not only changed the way we interact with technology and media, but also changed the way we create content in media. Accepting the award on Jobs’ behalf was Lee Clow, chairman and global director of TBWAChiatDayMedia Arts Lab, whose long and storied partnership since 1984 with Apple continues today.
A pioneer of women in advertising, Green is best known for creating the campaign “Avis. We’re only No. 2. We Try Harder,” one of the iconic benchmarks in the Doyle Dane Bernbach portfolio, and the lyrics to “Look for the Union Label,” the song she wrote for the 75th anniversary of the International Ladies Garment Workers Union (ILGWU)–both of which have stuck in people’s minds and remain today part of American pop culture. Like many aspiring copywriters, she worked her way up from writing promotional copy, creating layouts and sales promotion to creating her own agency Green Dolmatch, using her talents for causes she believed in. Under he own shingle she created an award-winning commercial for early detection of breast cancer for the American Cancer Society and other successful campaigns for The New York Times, Subaru and Goya, among others.
Pytka will tell you that he is not of his time, but the time was now for his Hall of Fame induction. Considered one of the greatest commercial directors in history with more than 5,000 commercials, films and videos to his credit, he is best known for his big-budget Super Bowl ads, including such greatest advertising hits as Madonna’s controversial “Make a Wish” video for Pepsi featuring the song “Like a Prayer,” “Bo Knows” and “I Am Not A Role Model” for Nike, Ed and Frank for Bartles and Jaymes, and the frying egg commercial with the tagline “This is your brain on drugs.”
With a passion for teaching and a reputation for pushing his students to greatness, Robert Lawton, co-founder of Creative Circus in Atlanta, received honors as the inaugural inductee in The One Club’s new Educator Hall of Fame. Established in 1995 with his co-founder Norm Grey, today the school is renowned for its advertising and design programs with many of its students becoming successful creatives at agencies around the world.
Jobs, Green and Pytka join a long list of Creative Hall of Fame members past and present including Leo Burnett, David Ogilvy, Bill Bernbach, Phyllis Robinson, Jay Chiat and Lee Clow, Hal Riney, Cliff Freeman, Jeff Goodby and Rich Silverstein, Dan Wieden and David Kennedy, Jay Chiat and Lee Clow.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More