They love Raymond. They hate Chris. So how do they feel about Der Fuehrer?
That’s the premise behind a sitcom called Everybody Hates Hitler, which also happens to be the winning entry in the AICE Toronto Camp Kuleshov trailer-editing competition for assistant editors. Submitted by Lauren Horn from School Editing, the :60 promo–which promotes Quentin Tarantino’s Inglorious Basterds as a network TV sitcom–was the top choice of the Camp Kuleshov jury.
Horn was rewarded for her efforts with a cash prize of $1,000, which was presented at the Toronto Camp Kuleshov judging and awards bash, held last week at The Rivoli bar and nightclub in Toronto.
Second place went to assistant editor Laura Dunn of Relish Editing for her comic take on The King’s Speech titled “How I !#$%?! Your Queen Mother,” in which Oscar-winner Colin Firth plays a royal who’s having problems more common with Viagra users than with those battling speech impediments. Dunn won an iPad 2 in recognition of her work.
Third place went to assistant editor Jason Cook of Panic & Bob Editing, who also chose to re-frame The King’s Speech. His entry, “The King’s Pad,” recasts the film as a comedy about two men–Firth and co-star Geoffrey Rush–who play apartment roommates with a somewhat ambiguous relationship. Cook was rewarded with a $250 Visa gift certificate for his efforts.
To view the Toronto winners, click on the AICE Camp Kuleshov Toronto web page here.
The assignment for the competition called for assistant editors to select one of a dozen films and cut a 60-second commercial that promotes the film as a situation comedy. The list of films ran the gamut from smash hits to cult favorites. In addition to Inglorious Basterds and The King’s Speech, it included The Social Network, Slum Dog Millionaire, Anvil! The Story of Anvil, The Blind Side, The Fighter, The Shawshank Redemption, Twilight, Pulp Fiction, Goodfellas and Drag Me to Hell.
In a departure from other AICE Camp Kuleshov competitions–in which the entries were judged several days before the awards presentation–the Toronto Chapter screened and judged the work in the style of a reality TV show like So You Think You Can Dance or The X-Factor. The event was even subtitled “So You Think You Can Edit, Toronto?”
Each entry was screened at the Rivoli event and judged right there on the spot, with the jury offering its critiques of each promo. The judges then scored them on a scale from 1 to 25, and the entries with the top point totals were the winners.
The jury included Michelle Orlando, a producer at John St. Advertising; Dan Ford, executive producer at production company Sons and Daughters; Tom Feiler, a director with Code Film; freelance agency creative Ian Kiar; and Jackie Roda, an editor at School Editing.
Directors Amy+Pilar and Jose Antonio Prat Join Reform School
Boutique content production company Reform has added comedy directing duo Amy+Pilar (Amy York Rubin and Pilar Boehm) and award-winning multicultural director Jose Antonio Prat to its roster for U.S. representation spanning commercials and branded entertainment.
Partners in both life and art, Amy+Pilar are know for their sharp wit and comedic timing. Their synchronicity is evident in a body of work across TV, film and commercials. Prior to joining Reform School, Amy+Pilar had been repped in the ad market by production company Knucklehead.
Amy has directed high-profile comedy sketches featuring stars like Amy Schumer, Kate McKinnon, and Sarah Silverman. On the episodic front, Amy has helmed for series such as Fresh Off the Boat, Casual, Superstore and Angie Tribeca--as well as the pilot for the hit Netflix comedy Dead to Me.
Before joining forces with Amy behind the camera, Pilar was a psychotherapist, a background that informs her ability to create fascinating characters and stage irresistible, nuanced performances. Amy and Pilar’s shared passion for comedy brought them together. Their collaboration began with a Synchrony Bank campaign, starring cult-comedy favorite Maribeth Monroe (Workaholics), and they went on to direct the pilot of the Hulu series Love, Victor. Amy+Pilar’s ad fare also includes spots for Uber’s “Go-Get” campaign and “Shift,” starring Martin Starr.
“We have been fans of Amy and Pilar for a long time,” said Ryan Ennis, executive director at Reform School. “They excel at capturing comedic performances and dialogue. Coming from the TV and L.A. comedy scenes, they’ve built a strong following and collaborated with some of our favorite funny people.... Read More