Bodega, a New York-based content creation/production company, has extended its reach Westward with the opening of a San Francisco shop headed by executive producer/partner Clint Goldman. The expansion includes the acquisition of mixed media Bay Area house Hoytyboy, which was founded by Goldman and director Steve “Spaz” Williams. Earlier this year, Goldman bought Williams out of Hoytyboy which is to be rebranded and integrated into Bodega.
Hoytyboy infuses Bodega with such talent as director Richard Kizu-Blair, animation directing collective Little Fluffy Clouds, director Eric Steinman, animation director John Kricfalusi, and Montreal/San Francisco-based production house Moskito. Maintaining its brand identity, Moskito will work in tandem with Bodega, broadening the company into the Canadian and European markets.
Also new to the Bodega roster are directors Peter Sorcher, Jimmy Diebold and visual effects house Tippett, which all worked under Hoytyboy via freelance relationships. Additionally design collective Mr. Wonderful joins Bodega, having been previously been repped independently through Jack Strachan at Say Hey! Representation.
Goldman began his career at the venerable VFX/animation/production house Robert Abel & Associates. He later had a stint at Lucasfilm’s Industrial Light + Magic where he eventually headed the commercial division. During this time, he also produced the VFX and animation for the Academy Awardยฎ-nominated The Mask, the alien abduction sequence in Fire in The Sky, the Dreamworks-animated logo for Steven Spielberg, the Academy Awardsยฎ opening for Quincy Jones and a Grammyยฎ nominated music video for Herbie Hancock. After leaving ILM, Goldman went on to produce the feature film Spawn for New Line Cinema, help run San Francisco commercial production house Complete Pandemonium and then to produce Walt Disney Pictures’ animated feature The Wild (which was directed by “Spaz” Williams).
Goldman’s multidisciplinary experience is a custom fit for Bodega which too has been involved in varied forms of content across different platforms. Bodega’s principals include partner/director Mark Littman, creative director/partner Adam Reid, and David Gioiella, Northern Lights‘ partner/editor.
Most recently, Bodega collaborated with Goodby, Silverstein & Partners to create a series of videos Hacking Autism, a nonprofit with a mission to develop innovative, touch-enabled applications for the autism community to be made available for free on HackingAutism.org. The poignant videos, directed by Bodega’s Sorcher, highlight individual stories of how these types of software change lives and how they continually inspire the doctors, educators and parents working with autistic children.
The success of this collaboration led Goodby, Silverstein co-chairman Rich Silverstein to remark, “This is one of the most timely and purposeful projects our agency has worked on and we are thrilled with the production team we have put together. HP’s Hacking Autism initiative directly aligns with our commitment to philanthropic work of this nature and Bodega Studios, their San Francisco EP Clint Goldman and director Peter Sorcher expertly realized the right tone for this piece.” The footage from the shorts is currently being edited into a longer form documentary, set to release in 2012.
Other current Bodega projects include a series of webisodes for IBM’s new Blade Server out of Ogilvy, NY, and a Microsoft Internet Explorer spot (client-direct) from Reid, Triaminic spots directed by Steinman for Saatchi & Saatchi NY, spots for Gato Negro and Parx Casino helmed by Diebold, and promo work for the Cartoon Network directed by Kricfalusi, who also recently completed his own signature open for The Simpsons.
Biscuit Filmworks Signs Director Aerin Moreno For Her First Commercial Representation
Biscuit Filmworks has added Aerin Moreno to its directing roster for her first career commercial representation. Morenoโs visual style is rooted in dynamic storytelling, infectious choreography, and female-driven pop culture narratives.
Known for her high-energy music videos, Moreno has repeatedly collaborated with pop sensation Tate McRae and has also worked with artists including Tyla, Madison Beer, Sofi Tukker, Nessa Barrett, Marina, Damiano David, and Tinashe. Morenoโs ability to connect with artists, establish trust, and navigate each collaboration with care has been key to her success in the music video realm. Moreno brings this same creative energy to advertising, working with brands seeking to connect with audiences in fresh and meaningful ways.
Born and raised in Los Angeles, Moreno fell in love with film at a young age and graduated from UCLA Film School. She quickly made a name for herself in the music video industry, standing out for her ability to direct and edit projects, and her intuitive sense of narrative pacing. In addition to music videos, she has also helmed short films like Lotusland and Grandmaโs Fall From Heaven, both of which explore themes of identity, relationships, and resilience with emotional depth and striking visuals.
โThe power of pop culture constantly excites me,โ said Moreno. โIt has such a lasting impact, especially on young people, and I love being a part of that. Delivering what an artist wants, pushing it a little further, and capturing the essence of who they are is my passion. When considering who to partner with, I kept returning to Biscuit because of the way they champion bold, creative visions.โ
โAerin has a remarkable understanding of cultural currency,โ... Read More