A short video highlighting the thermal and night vision assistant technology in the all new Audi A6 has been so well received that Audi of America has decided to run it into national cable TV rotation on Sunday (10/30). The video was originally intended to be just for social media use and for seeding throughout Audi’s digital channels, using some pre-roll units, Facebook, YouTube, Twitter and search engines.
The video was shot from inside the car; it provides a through-the-windshield view of trick-or-treaters crossing the street (there are 41 million children out on the streets during Halloween) and shows how they are highlighted with the night vision assistant and the system’s thermal imaging camera. Powered by thermal imaging technology, Audi night vision assistant can detect pedestrians up to 300 feet away.
The creative team at AKQA, San Francisco, behind the video included group creative director Bob Pullum, associate creative director/writer Nick Strada, sr. art director Michael Gurman, producer Andrea Bustabade and project manager Alyssa Prince.
Mike Murray directed the video via AKQA, and co-edited with Julie Logan. VFX supervisor was Matt Law.
Audio engineer was Craig Helmholz of Crescendo Studios.
Vatican, Microsoft Create AI-Generated St. Peter’s Basilica–For In-Person and Virtual Visitors
The Vatican and Microsoft on Monday unveiled a digital twin of St. Peter's Basilica that uses artificial intelligence to explore one of the world's most important monument's while helping the Holy See manage visitor flows and identify conservation problems. Using 400,000 high-resolution digital photographs, taken with drones, cameras and lasers over four weeks when no one was in the basilica, the digital replica is going online alongside two new on-site exhibits to provide visitors -- real and virtual -- with an interactive experience. "It is literally one of the most technologically advanced and sophisticated projects of its kind that has ever been pursued," Microsoft's president Brad Smith told a Vatican press conference. The project has been launched ahead of the Vatican's 2025 Jubilee, a holy year in which more than 30 million pilgrims are expected to pass through the basilica's Holy Door, on top of the 50,000 who visit on a normal day. "Everyone, really everyone should feel welcome in this great house," Pope Francis told Smith and members of the project's development teams at an audience Monday. The digital platform allows visitors to reserve entry times to the basilica, a novelty for one of the world's most visited monuments that regularly has an hours-long line of tourists waiting to get in. But the heart of the project is the creation of a digital twin of St. Peter's Basilica through advanced photogrammetry and artificial intelligence that allows anyone to "visit" the church and learn about its history. The ultra-precise 3D replica, developed in collaboration with digital preservation company Iconem, incorporates 22 petabytes of data — enough to fill five million DVDs — Smith said. The images have already identified structural... Read More