Director Henry Hobson–whose commercialmaking home is the recently launched bicoastal company Alive & Well–has been named by 20th Century Fox to helm its upcoming feature film adaptation of the classic 1954 Isaac Asimov science-fiction novel, Caves of Steel, a murder mystery set in a dystopian future. The assignment marks the second theatrical feature to which Hobson has been attached in recent months–the other being Maggie, which centers on a teenage girl’s six-month metamorphosis into a zombie. Maggie is currently in pre-production. Alive & Well is headed by veteran industry execs Stephen Dickstein and Phillip Detchmendy….Director Lucy Walker–who’s repped for commercials by Supply & Demand Integrated–is jockeying for a return engagement to the Oscar nominees’ circle. A recipient of a Best Documentary Feature Academy Award nomination earlier this year for Waste Land, Walker is again in the running for another nom, this time for her The Tsunami and the Cherry Blossom which made Oscar’s 2011 short list of Documentary Short Subject contenders. The short list consists of eight films, of which three to five will end up earning Academy Award nominations….Michael Thyen, director of marketing and sales global procurement for Eli Lilly and Company, has been named the new co-chair of the ANA (Association of National Advertisers) Advertising Financial Management committee. He joins committee co-chair Jim Zambito, senior director, agency management/finance at Johnson & Johnson. The ANA Advertising Financial Management committee explores efficiencies, cost savings, return on investment and bringing better value to members’ organizations….
Director Cassandra Brooksbank Joins Monument Content For Spots and Branded Content
Monument Content has signed director Cassandra “Cassie” Brooksbank for U.S. representation spanning commercials and branded content. She brings to her directing and storytelling the experience and skills of a writer, conceptual artist, editor and visual effects artist.
Her body of work as a director includes Pepsi’s “Selfie” featuring Lionel Messi amid a flurry of fans, Barclays madcap women’s Soccer League spot where she collaborated closely with the agency to develop the creative, ultimately winning the Grand Jury Prize at the Sports Industry Awards, and a grass-roots campaign for Fellow Coffee. The latter just didn’t brew buzz; it helped raise $1.2 million on Kickstarter.
Prior to joining Monument Content, Brooksbank had been repped in the U.S. for commercials by production house Hey Wonderful.
On the long-form front, she is repped by CAA for film and television. And on the horizon is her debut feature, My Masterpiece, produced by Sylvester Stallone’s Balboa Productions and backed by Amazon.
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