By Robert Goldrich
Welcome to SHOOT’s fall edition Directors Series featuring helmers who have broken new ground on assorted fronts, a look at promising new directorial talent, and conversations with noteworthy cinematographers about their work spanning short and long-form fare.
In our lineup of directors, we have a filmmaker whose theatrical movies are a considerable number of years apart, with commercials being his primary pursuit during the interim periods. However, it’s been well worth the wait as reflected in the high caliber of Bennett Miller’s spot endeavors and the recently debuted Moneyball starring Brad Pitt, Jonah Hill and Philip Seymour Hoffman.
Miller’s commercialmaking roost is Smuggler as is that of director Ringan Ledwidge who discusses Puma’s “After Hours Athlete” which scored the Film Craft Grand Prix at this year’s Cannes Lions International Festival of Creativity. (Ledwidge is handled stateside by Smuggler and in the U.K. by Rattling Stick.)
Then there’s RSA Films’ Adrian Moat, an accomplished commercials director on both sides of the Atlantic, who diversified meaningfully for the first time into long form, helming Gettysburg for the History channel which last month won four Emmy Awards, including one for Outstanding Nonfiction Special.
Phil Morrison of Epoch Films recently wrapped an episode of the new HBO comedic drama Enlightened starring Laura Dern. The gig marked his return to series television while his commercialmaking career continues to enjoy positive momentum with such credits as the ongoing Allstate “Mayhem” commercials, three of which earlier this year earned best of show distinction as the lone honoree in the AICP Show category of Advertising Excellence/Campaign.
Meanwhile Chris Milk of @radical.media redefined the music video genre with two interactive clips which were both honored this year at the AICP’s Next Awards.
Then there’s Mark Romanek of Anonymous Content, a director renowned for his videos but who hasn’t done one in six years. Romanek continues to amaze with his diverse mix of work, from dancing hamsters taming robotic warriors for Kia to a real people H&R Block campaign set in the town of Greenback, Tennessee–not to mention the sobering feature Never Let Me Go.
Also sobering and poignant is the Cancer Research U.K. PSA from director Joanna Bailey of Bare Films, London, whose roots are in documentary filmmaking.
And deeply moving poignancy can be found in the three animated shorts directed by the Rauch Brothers, commemorating the 10th anniversary of the 9/11 terrorist attacks.
Additionally, the roster of Up-and-Coming Directors in our feature story coverage includes one helmer who’s still in film school but has already signed with a high-profile production house, another who’s broken new web ground for the network that brought us Mad Men, a drama and comedy TV series director who’s extended his reach into commercials on a major scale, a collective that’s gained its first national representation, a rising food/tabletop talent whose exploits encompass commercials and a weekly culinary TV series, and a pair of brothers who have made the transition from still photography to spotmaking in Canada.
Plus in our Cinematographers & Cameras Series, we meet three DPs whose work includes a feature already billed as a 2012 Oscar contender, the 2011 ASC Award winner for Best Cinematography in a Miniseries, and a cameraman whose cinematography scored both AICP Show and Cannes Gold Lion distinction this year.
So read on and enjoy. As always, we very much welcome your feedback.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
โThroughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,โ said Josh Paialii, head of creative at The Many. โOne look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brandsโ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. Heโll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.โ
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More