Commercial director, Graeme Joyce has joined Limey, a Hollywood-based production company owned and operated by executive producer Andrew Denyer.
Joyce comes over to Limey from Moxie Pictures. Previously he was with HSI and Untitled.
Denyer said he was drawn to Joyce’s storytelling prowess mixed with his deft use of visual effects and design elements. The EP cited Joyce’s body of spot work as well as his short film Lifetripper–currently on the festival circuit–which centers on a middle-aged mechanic as he questions his future while taking the bus to and from work. Joyce also wrote the short which is his first venture into a longer form narrative film.
Joyce’s commercial credits over the years span such clients as Target, Mercedes-Benz and British Airways. He got his first major break in the music video arena.
Joyce was raised in The Cotswold’s, the heart of the English countryside. After a stint at art school, a summer visit to Los Angeles sparked an interest and a career in visual media. During time spent on Los Angeles commercial sets, Joyce shot some footage of a friend’s band using a Bolex hand cranked camera. Lip-sync was fudged in post and the resulting spec was seen by Scott Weiland who hired Joyce to direct two clips for his band Stone Temple Pilots. The Music Video Production Association (MVPA) awarded the “Directorial Debut Award” to the band’s video “Wicked Garden” directed by Joyce.
Joyce now lives in Los Angeles’ Silver Lake area. He joins a Limey directorial roster that includes Scott Weintrob, Agust Baldursson, and helming team KN+SAW. Weintrob has recently completed work for Acura and Lenovo. His new short film Two Legged Rat Bastards, produced in partnership with Limey, RED and Avid, is having its European premiere later this month at the 55th BFI London Film Festival.
Limey’s sales force consists of independent reps Jared Shapiro (Moustache) on the East Coast, Jeanie DiMaggio in the West and Texas, and Janice Harryman (Barker) and Jim Robison (Jim Robison Reps) in the Midwest.
Brand New School Extends Reach Internationally Via Partnership With Animation Studio BRUT
Brand New School (BNS) has entered into a strategic partnership with BRUT, a Barcelona-based animation studio. This collaboration represents a significant milestone in BNS’s expansion strategy, with BRUT serving as its inaugural global outpost.
Under the leadership of executive creative director Martin Allais, who will now be represented by BNS for directorial ventures, BRUT joins BNS as part of its collective roster. This partnership combines BNS’s established reputation for innovative creative work with BRUT’s expertise in diverse artistic techniques, including 2D cel animation, stop-motion, 3D animation, and seamless integration of live action.
With Allais leading BNS Spain, Brand New School is expanding its reach to serve a growing network of global clients. This partnership incorporates BRUT’s fresh methodology of working and diverse pool of talent to create content that resonates across cultures. Located in the heart of the European market, the new BNS location will further support and enhance its work with international clients, broadening its ability to meet their unique needs. This partnership represents a thoughtful blend of creativity and expertise, designed to strengthen and grow Brand New School’s global presence.
BRUT was founded by director Allais as an experimental incubator for innovative ideas and techniques. He is also a multidisciplinary artist of Latinx heritage who brings a wealth of creative experience to the partnership. His portfolio spans commercials for global brands like Oreo, Facebook, Samsung, and Dr. Pepper, earning accolades including Cannes Lions for his work on the Samsung Holiday campaign. Recently, Allais’ animated VR experience capturing New York City’s punk scene in the ‘70s, narrated by... Read More