Deutsch LA has hired Trevor O’Brien as executive creative technology director. Joining Deutsch from McKinney in Durham, N.C., O’Brien will lead the Creative Technology group and, working across all accounts, ensure that the agency’s digital ideas and solutions are at the forefront of emerging technologies.
Originally from Ireland, O’Brien most recently served as VP/creative technology director at McKinney where he worked with brands like Lenovo, Travelocity, Virgin Atlantic, and Nationwide. Prior to McKinney, he spent four years as the technical director of John Ryan, a digital platforms company where he helped to launch the largest digital out-of-home networks for clients in Europe and the U.S.
O’Brien is the co-founder of two start-up companies, each in the tech space, and a lead developer on openhatch.co, a real-time, web-based idea collaboration platform.
Brand New School Extends Reach Internationally Via Partnership With Animation Studio BRUT
Brand New School (BNS) has entered into a strategic partnership with BRUT, a Barcelona-based animation studio. This collaboration represents a significant milestone in BNS’s expansion strategy, with BRUT serving as its inaugural global outpost.
Under the leadership of executive creative director Martin Allais, who will now be represented by BNS for directorial ventures, BRUT joins BNS as part of its collective roster. This partnership combines BNS’s established reputation for innovative creative work with BRUT’s expertise in diverse artistic techniques, including 2D cel animation, stop-motion, 3D animation, and seamless integration of live action.
With Allais leading BNS Spain, Brand New School is expanding its reach to serve a growing network of global clients. This partnership incorporates BRUT’s fresh methodology of working and diverse pool of talent to create content that resonates across cultures. Located in the heart of the European market, the new BNS location will further support and enhance its work with international clients, broadening its ability to meet their unique needs. This partnership represents a thoughtful blend of creativity and expertise, designed to strengthen and grow Brand New School’s global presence.
BRUT was founded by director Allais as an experimental incubator for innovative ideas and techniques. He is also a multidisciplinary artist of Latinx heritage who brings a wealth of creative experience to the partnership. His portfolio spans commercials for global brands like Oreo, Facebook, Samsung, and Dr. Pepper, earning accolades including Cannes Lions for his work on the Samsung Holiday campaign. Recently, Allais’ animated VR experience capturing New York City’s punk scene in the ‘70s, narrated by... Read More