In this emotionally charged PSA, we see a girl with a flashlight reading under the covers of her bed. She relates her “fairy tale,” dreaming that one day she will be a princess swept off her feet by a charming prince. She will live in a castle and the prince will protect and love her. She will have a big bedroom with a big bed just like grown-ups.
But then the dream takes an unexpected, decidedly dark turn. She says that the prince will share her with other men who will touch her, hurt her, rape her. Still the prince will protect her as long as she gives him the cash. If she does something wrong, though, she will be beaten and left on the side of the road.
A supered message reads, “Dragons aren’t the only monsters,” followed by an end tag revealing the sobering message’s sponsor, ECPAT-USA (End Child Prostitution and Trafficking).
Agency is JWT New York. Andrew Clarke, an executive creative director at JWT NY, directed “Princess” via New York production house Dogmen.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More