The Cortez Brothers has added Jeannette Godoy to its roster of directors
The Cortez Brothers has added Jeannette Godoy to its roster of directors for U.S. Hispanic market representation. She continues to be handled by SuperLounge for U.S. mainstream market commercialmaking. Godoy earned inclusion earlier this year into SHOOT's New Directors Showcase…..BBDO San Francisco has hired Dan Hofstadter as associate creative director. He was most recently a copywriter at Goodby, Silverstein & Partners where he worked on such accounts as H-P, Yahoo!, Foster Farms, Sprint and Comcast…..Dallas-based editorial, audio and VFX boutique 3008 has named Lynn Louria as executive producer. Prior to joining 3008, Louria was social media manager for Splash Media in Dallas. She gained postproduction and broadcast experience working with Video Post & Transfer, The Richards Group and Post Op prior to leaving Dallas for Virginia, where she was director of development and communications for the Elizabeth River Project in Portsmouth. Louria returned to Dallas following stints as an account exec for a Norfolk advertising agency and as marketing director for a food company….Josh Libitsky has been promoted from head of production to executive producer at bicoastal production company Stardust….
Effie UK and Ipsos Report Concludes Marketing Industry Should Do Its Part To Heal Societal Divisions
Society has never been more divided, according to a new report Healing the Divide in which Effie UK and brand and advertising experts from Ipsos explored brands’ role in shaping society and healing societal divisions.
The report details how instability, inflation, and COVID recovery —the convergence of multiple interconnected crises around the world that coincide with and amplify each other, causing hard to resolve systemic challenges, have become the norm over the past few years. As a result, the use of division as a weapon is now a major theme in today’s culture and politics, and sadly 47% of the UK and 49% of the US agree with the statement that “Within my lifetime, society in my country will break down,” according to Ipsos Global Trends 2024.
While some brands have tried to respond to this, the report finds responsible marketing is now threatened by weaponized division. It points to the World Federation of Advertisers’ decision to shut down the Global Alliance for Responsible Media following an antitrust lawsuit filed by Elon Musk’s X, combined with DEI rollbacks, as significant setbacks.
The report says these setbacks underline the importance of marketing in solving collective problems, such as climate change, food security, and harmful online content. It also points to a need for marketers to take more interest in and more responsibility for healing divisions.
Research claims marketers are ideally placed to build and rebuild the antidote to division (trust, empathy, a sense of control, connection and collaboration). According to the Ipsos Veracity index of trusted professionals, society is becoming more trustworthy of advertising executives. Additionally, 57% of Britons agree that brands should communicate their... Read More