Euro RSCG Chicago has hired Lisa Leone as a creative director, a role which will see her head the agency's business with packaging company Reynolds Group and liquor brands Effen, Hornitos, Pucker and Sauza, and contribute to other agency clients and new business efforts. She joins Euro RSCG after more than five years of freelance experience with several agencies, including DDB, Y&R, Campbell Mithun, Grey, Nitro, Downtown Partners and Leo Burnett. As a consultant on creative, planning and management for new business pitches, Leone's brand experience includes Citibank, Sears, Wrigley, Finlandia, Miller Genuine Draft, Northwestern Mutual, Northern Trust and Walgreens. Previously Leone served as VP/creative director with BBDO Chicago. Also coming aboard Euro RSCG Chicago is Elena Robinson who's been named the shop's first director of integrated production. Her background includes having overseen day-to-day production at Liquid Thread and IP Pixel, for both of which she served as director of production and executive producer. Robinson has twice before overseen client work with Euro RSCG, first as a senior producer, then as a senior interactive producer…..Steven Gray has been promoted to creative director at mixed media house Radar Studios, acting as point person on animation and design projects, both for clients and for the company's live-action directors. Since joining Radar in 2006, he has worked on every major animation job that's come through the studio, including recent campaigns for Samsung's Galaxy S smartphone and Galaxy Tab, as well as multiple spots for NASCAR and McDonald's. Also moving up the ranks at Radar is 3D artist Mark Angres, who will now head up the 3D department…
SUPERLATIVE Signs Director Claudia Abend For Spots and Branded Content
Latin American director/editor and documentary filmmaker Claudia Abend has joined SUPERLATIVE for her first U.S. representation spanning commercials and branded content.
Abend's empathetic docu-style POV has garnered several international awards for the documentary films Hit (2008) and The Flower of Life (2018). Her spotmaking credits include such brands as Procter & Gamble, Nestle and Blue Cross/Blue Shield. SUPERLATIVE has already worked with Abend, together producing a new ad campaign for digital agency Tinuiti and The Honest Company, a consumer goods corporation featuring eco-minded products.
“We found Claudia through her poignant documentaries on the festival circuit,” said SUPERLATIVE creative manager Stefan Dezil. “We are excited about her textured narratives, emotional storytelling, and her powerhouse long-form storytelling abilities, currently on her third feature film. As SUPERLATIVE continues to build our brand after premiering our latest films at Sundance and SXSW, Claudia is the kind of multidimensional artist we are excited to partner with on branded content and beyond. Fluent in English and Spanish, her reel shows real prowess with infants, food and skin products, families both young and old. Great visual storytelling and inspirational doc work.”
Abend began her career in her native Uruguay, studying film and editing in college. “My dad would show me films like Citizen Kane,” she said. “I love cinema and became an editor. It was here that I learned all about communicating human emotion.”
From the get-go, Abend hit it big as a documentary director, teaming with Adrianna Loeff on Hit, a movie chronicling pop artists of Uruguayan music. Abend took home a Best Editing... Read More