People tell tall tales, after which a voiceover confirms that each is “full of bologna,” just like the Hardee’s Fried Bologna Biscuit.
In one :15, a man proclaims that three of his cats speak English, with one fluent in Cantonese. In another, an offbeat gent tells us of a tap-dancing leprechaun who lives in his tree. Yet another outlandish story comes from a guy who claims that his shower is a teleporter that takes him to the planet Botog. And the fourth :15 introduces to a man who’s naked, chomping on a Fried Bologna Biscuit. He insists that he is invisible. But he wishes he weren’t so we could see how handsome he is.
Chris Smith of Smuggler directed for agency David&Goliath, Los Angeles. The ad shop’s creative team included chief creative officer David Angelo, executive creative director Colin Jeffery, creative directors John Battle and Jason Karley, associate creative director/art director Blake Kidder, associate creative director/copywriter Patrick Almaguer, head of production Carol Lombard, executive producer Christopher Coleman, and broadcast producer Kara Fromhart.
Max Malkin was the DP. Editor was Adam Bright of Spinach.
Visual effects house was Brickyard with its key players including exec producer Jeff Blodgett, head of production Diana Young and Smoke artist George Fitz.
Sound designers were Rommel Molina, Eddie Kim and Andrew Tracy of 740 Sound Design. Scott Ganary exec produced for 740.
BBH INTERNS CHAMPION SARCASM FONT This year’s crop of BBH Barn interns has taken action to prevent sarcasm being lost on anyone online–particularly via email, twitter or whatever your social media means of choice.
The BBH crew has invented a sarcasm font style dubbed “sartalics.” Sartalics are reverse italics that can be applied to any font on any platform. To muster support for sartalics, the BBH Barn folks have started a petition urging some of the Internet’s biggest players to adopt sartalics.
Visit http://sartalics.com to add your registered tweet to the movement. Once 10,000 messages are collected, they will be distributed to the CEOs of major technology companies such as Apple, Facebook, Google, Twitter, YouTube and Microsoft to encourage them to adopt the Sartalics font.
For a video explaining sartalics, visit http://www.youtube.com/watch?v=PHrbKZqwKvE&feature=related.
PEOPLE IN THE NEWS Hybrid production company Mothership, a sister shop to Digital Domain, has hired Scott Gemmell as head of production. A veteran producer with a varied background in live action, motion graphics, animation, VFX, online media, and creative branding, Gemmell will oversee day-to-day production of commercial projects flowing through Mothership. Gemmell was formerly head of production at Motion Theory and has spent over 12 years in commercial production on projects for AT&T, Audi, Budweiser, EA Sports, Guinness, Lexus, Nike, and Sony, among others…..Minneapolis-based creative design, CGI, animation, editorial and color correction company Crash+Sues has signed Nathan Keech as exec producer. Keech brings over a decade of experience to his new role, having worked in virtually every phase of the business. A founding partner and producer at Look Media Productions, Minneapolis, he went on to launch Keech Media, earning a dozen Telly Awards and other accolades during his career…
