This spot shows cows grazing about, only to be joined by a group of men who proceed to build a big-rig truck around the cattle in order to haul them off to greener or not so greener pastures depending on your interpretation. The vehicle is fully functional at the spot’s conclusion with a VW Trucks’ end tag that reads (translated from Spanish into English): “Custom-made for your business.”
No small feat, this spot was directed by the Lobo collective whose spotmaking roost is bicoastal The Ebeling Group. Lobo worked on this job via Brazilian production house VectorZero for agency Almap BBDO, Sao Paulo.
“Building” (“Construindo”) was achieved completely in live action with no digital enhancement. The idea of the truck “being built” around the cows had to be calculated not only by real engineers, but also by Lobo, who managed to use the accelerated narrative, fully conveying the idea of time passing.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More