Telecorps Holdings, Inc., parent company of PostWorks NY, has signed a binding agreement to partner with Technicolor to jointly provide editorial, color grading and other post production services in New York. The PostWorks facility and Technicolor’s Technicolor East Coast studio, both located in Soho, will operate as a single unit under the name Technicolor/PostWorks.
The companies intend to take advantage of their complementary talent, resources and experience to serve clients in the N.Y. market. The two companies formed a similar partnership last year to provide film laboratory services through the jointly operated New York Film Lab.
“We have worked towards creating this kind of synergy for a long time,” said David Rosen, chairman of Telecorps. “Customers are searching for the highest quality solutions with the fewest points of contact. They want a provider who can facilitate all aspects of the acquisition, editing and finishing of content. This partnership provides that answer.”
Technicolor/PostWorks combines Technicolor’s strong global brand with PostWorks’ boutique appeal. PostWorks is one of the entertainment industry’s most comprehensive postproduction companies, offering film processing, digital dailies, non-linear editing systems, file-based workflow and finishing, and digital intermediate services. It also features full service sound facilities.
Key executives from Technicolor and PostWorks will manage the integration and ongoing operation of the two facilities to ensure continued delivery consistent with Technicolor and PostWorks standards.
Telecorps Holdings Inc. also owns Hula Post, Orbit Digital, Wexler Video and Coffey Sound, the operations of which are unaffected by its partnership with Technicolor. In a separate transaction, Technicolor has entered into a binding agreement to acquire the assets of LaserPacific, a Los Angeles post house and a sister company to Telecorps. The transactions are expected to close at the end of August.
Effie UK and Ipsos Report Concludes Marketing Industry Should Do Its Part To Heal Societal Divisions
Society has never been more divided, according to a new report Healing the Divide in which Effie UK and brand and advertising experts from Ipsos explored brands’ role in shaping society and healing societal divisions.
The report details how instability, inflation, and COVID recovery —the convergence of multiple interconnected crises around the world that coincide with and amplify each other, causing hard to resolve systemic challenges, have become the norm over the past few years. As a result, the use of division as a weapon is now a major theme in today’s culture and politics, and sadly 47% of the UK and 49% of the US agree with the statement that “Within my lifetime, society in my country will break down,” according to Ipsos Global Trends 2024.
While some brands have tried to respond to this, the report finds responsible marketing is now threatened by weaponized division. It points to the World Federation of Advertisers’ decision to shut down the Global Alliance for Responsible Media following an antitrust lawsuit filed by Elon Musk’s X, combined with DEI rollbacks, as significant setbacks.
The report says these setbacks underline the importance of marketing in solving collective problems, such as climate change, food security, and harmful online content. It also points to a need for marketers to take more interest in and more responsibility for healing divisions.
Research claims marketers are ideally placed to build and rebuild the antidote to division (trust, empathy, a sense of control, connection and collaboration). According to the Ipsos Veracity index of trusted professionals, society is becoming more trustworthy of advertising executives. Additionally, 57% of Britons agree that brands should communicate their... Read More