Giving artists a blank canvas is nothing new to Absolut as reflected in past initiatives such as last year’s short film I’m Here, an offbeat story of robotic love directed by Spike Jonze of MJZ. Now Absolut is leveraging its iconic bottle shape to serve as a catalyst for creativity via the “Absolut Blank” campaign out of TBWAChiatDay, New York.
This time Absolut has engaged 20 artists worldwide–representing creative disciplines ranging from drawing to painting, sculpture, filmmaking and digital art–to fill the bottle, designing it with their creations.
Among the artworks are UVA’s high intensity, bright and striking light installations, Mario Wagner’s attention-grabbing collage imagery, the colorful and playful graphic design of Aesthetic Apparatus, the bold paintings of Kinsey, and the detailed mural work of Good Wives and Warriors.
The other contributing artists who each have their individual takes on the art of the Absolut bottle are Thomas Doyle, David Bray, Eduardo Recife, Jeremy Fish, Brett Amory, Morning Breath, Sam Flores, Robert Mars, Fernando Chamirelli, Zac Freeman, Will Barras, Marcus Jansan, Ludovica Gioscia, Alex Trochut and Adhemas Batista.
A taste of this artistry meets the bottle is captured in a spot titled “Absolut Blank” directed by Floria Sigismondi of Believe Media.
The overall campaign is being launched in several countries and first went live in the U.K. last week, supported by this TV commercial, print, out of home, digital and experiential.
“Overnight Success” Has Been More Than A Decade In The Making For Meghann Fahy and Eve Hewson
Meghann Fahy and Eve Hewson, two of the stars of Netflix's whodunit "The Perfect Couple," have news for you if you want to call them breakouts: They've been working in this business for more than a decade.
Fahy made her TV debut in 2009 in an episode of "Gossip Girl." Hewson's first big film role was in 2011's "This Must Be the Place." They do concede, however, that it's recent TV roles — "The White Lotus" for Fahy and "Bad Sisters" for Hewson — that have led to new frontiers of opportunity.
Susanne Bier, who directed "The Perfect Couple," says both Fahy and Hewson are "going to be big stars."
"They certainly have proper, profound star quality, Both of them in very different ways," Bier says. "Both are incredibly creative, incredibly smart, and also have a impressive insight as to who they are. You can be a great actor or actress and not necessarily really know who you are yourself. And they do."
Hewson, 33, whose dad is U2 front man Bono, may have grown up in a famous family but she's now in demand in her own right. She will next be seen in a second season of "Bad Sisters, " out in November. She's in Noah Baumbach's next film, alongside Adam Sandler, George Clooney and Riley Keough. She's also been cast in Steven Spielberg's next production and is set to star opposite Murray Bartlett in a racing series for Hulu.
Fahy, 34, is in production on a limited series with Julianne Moore and Milly Alcock called "Sirens," written by Molly Smith Metzler ("Maid") for Netflix. She also has two films in the can with Josh O'Connor ("The Crown," "Challengers") and Brandon Sklenar ("It Ends With Us").
The two actors spoke candidly about this phase of their careers. This interview has been condensed for clarity and... Read More