A man wearing a Stride 2.0 placard over his business suit asks a teenager at the mall if he’d like a package of Stride 2.0 gum. The lad replies, no, explaining that the regular Stride gum he’s chewing still has plenty of flavor left.
The teen leaves but looks back and finds that the gent in the business suit doesn’t quit that easily. A chase ensues with the mature man now on a skateboard in hot pursuit of the fast moving teen. The wild chaotic chase involves going down an “up” escalator, disrupting a kids’ show on stage and other assorted bits of craziness. Just when the youngster think’s he’s eluded his pursuer, the extreme skateboarder executes an on-the-edge maneuver and bowls over the teen, placing a package of 2.0 in the lad’s shirt pocket. Mission accomplished!
The skateboarding guy, though, still has to escape the mall and does just that by hopping into a van being driven by the most extreme of the extreme sports athletes, Shaun White. “Not bad for a rookie,” said White, complimenting his passenger as the van drives through the mall’s glass window storefront.
A voiceover chimes in: “Stride 2.0, the ridiculously upgraded, ridiculously long lasting gum.”
The Hoffman Brothers of harvest directed for JWT New York.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More