Riedel Communications, a Wuppertal, Germany-based provider of live production tools in the worlds of media, sports and entertainment, has appointed Anthony Zuyderhoff as its executive director of global sales for the Product Division. Zuyderhoff brings over 20 years of experience in the telecommunications and broadcast technology industries, with leadership roles spanning global sales, sales engineering, general management and marketing. Based in the U.K., Zuyderhoff will be responsible for overseeing international product sales and sales operations and will be part of the Product Division Management Board. Before joining Riedel, Zuyderhoff worked most recently at Thomson Broadcast, where he was instrumental in transforming the organization’s international strategy. Initially brought on as chief strategy officer, he was quickly elevated to deputy CEO/chief revenue officer, leading sales, pre-sales, marketing, and supply chain. Prior to this role, he served as sr. VP of sales, marketing and customer enablement at CommScope, where he managed global teams, drove revenue targets exceeding $1.5 billion, and launched innovative product strategies across multiple continents. Zuyderhoff also previously led the video business at CommScope as sr. VP and general manager, managing engineering and product teams across 14 countries worldwide….
MyFitnessPal, the global nutrition and food tracking app, has appointed Marnie Boyer as chief marketing officer. In this role, Boyer will leverage her extensive expertise in optimizing marketing investments and enhancing customer value to drive MyFitnessPal’s growth and strengthen its position as a market leader in consumer nutrition. Boyer joins MyFitnessPal from Grubhub where she served as VP of growth marketing. Since 2022, she has led initiatives that boosted customer acquisition, including a high-profile partnership with Amazon, and managed strategic collaborations with brands like American Express and Lyft. Prior to Grubhub, Boyer was VP of performance marketing at Capital One where she enhanced credit card customer acquisition with data-driven strategies. She also held leadership roles at Wunderman Thompson, Billy Casper Golf Management, and AT&T, gaining over 15 years of experience in marketing and analytics….
