U.K.-based director JO has joined the U.S. roster of Psyop, marking her first representation in the American ad market. (She continues to be repped under the JAK moniker in the U.K. by production house Knucklehead.)
Hailing from Northern Ireland, JO began her creative journey as a brand designer for SAFFRON London before she went on to join The Mill’s design team and ultimately took the official step into the world of directing. With a background in design and an affinity for VFX, JO’s eyes for the absurd and wonderful has resulted in a reel of stylized, bold and comedy-infused mixed media work.
Andrea Panda, Psyop’s managing director of live action, said, “I’m thrilled to introduce JO, a multi-faceted female talent, to the U.S. Her exceptional VFX expertise, dynamic live-action approach, and touches of humor and swagger bring a unique and polished energy. JO is truly a breath of fresh air and I’m eager to support her evolution into the superstar she’s destined to become.”
Resonating across all demographics, JO’s unique storytelling style can be felt through her body of work from music videos to brands like Nissan, Eurostar and FIFA. JO commented, “As a big fan of Psyop’s innovative approach to creative, I am so excited to collaborate with them in the U.S. Partnering with Psyop feels like the perfect opportunity to reimagine and elevate the VFX, postproduction, and design elements of my projects to deliver more impactful and visually striking work for my clients.“
