This Super Bowl :30 for Liquid Death shows folks drinking on the job. They’re having a grand time chugging cans of Liquid Death while a 1990s-style beer commercial jingle plays.
Among the two-fisted drinkers’ are a surgeon, a football ref and a bus driver. But not to fear–ultimately Liquid Death is “Safe For Work” (the title of the spot) since the beverage is just water and iced tea.
The spot was created in-house by Liquid Death and its production arm, Death Machine. “Safe For Work” was directed by Mike Bernstein of production company Superprime.
Credits
Client Liquid Death Agency Liquid Death in-house Mike Cessario, co-founder/CEO; Dan Murphy, SVP of marketing; Andy Pearson, VP of creative; Greg Fass, VP of marketing; Frank Dresme, VP of design; Will Carsola, creative director; Stu Golley, associate creative director; Brendan Kelly, sr. nihilist; Nick Keating, art director of merch.; Kellen Breen, sr. graphic designer; Michael Vickers, designer; Lia Alberti, sr. director of marketing operations; Tia Sherwood, sr. brand manager; Scott Bizjack, sr. digital experience manager. Production Death Machine (Liquid Death’s production arm) Johnny Eastlund, exec producer. Production Superprime Mike Bernstein, director; Andrew Wheeler, DP; Alec Constantible, production designer; Matt Sanders, exec producer; Zoe Andrikidis, line producer; Cookie Walukas, sr. producer; Fia Oruene, production manager; Rylee Brown, production coordinator. Casting Tim Harrington, casting director. Color & Finishing Company 3 VFX Flawless Post Music Butter Audio Mix Audiomancy & Lime Studios. Product Footage MacGuffin Films. Editorial Tyler Beasley, editor.
American Family Insurance connects with Marvel Studio’s Captain America: Brave New World--which hits theaters this week (2/14)--on a campaign which reflects the parallels between the insurance company’s Red Roofline and Captain America’s iconic shield as trusted symbols of protection.
This :45 cinema ad features original footage with Anthony Mackie as Captain America in an action-packed sequence that concludes at a family’s home. Introduced by American Family Insurance’s distinctive musical jingle, we hear a voiceover reminding viewers “Life’s better when you’re under our roof because we help protect your dreams.” As Captain America checks on the family, their son remarks, “I like your shield.” Captain America looks upward to the red roof and responds, “I like yours, too.” The ad ends with the company logo and its long-running tagline, “Insure carefully, dream fearlessly.”
The :45 cinema spot and :30 TV version were directed by Anthony Leonardi III via production house Eleanor for ad agency Elite Media.
