For the sixth consecutive year, bicoastal/international MJZ topped the field of production companies honored at the AICP Show, The Art & Technique of the American Commercial, presented by the Association of Independent Commercial Producers. MJZ had eight honors at the 20th annual Show which debuted this evening (6/7) at New York’s Museum of Modern Art, drawing nearly 2,000 members of the advertising, marketing and production industries. Each year, the honored work becomes part of the archive of the Department of Film at MoMA. The collection now numbers close to 1,500 pieces of advertising in the motion image.
Among the other big winners were the Best in Show recipients. Each category of the Show may have up to three honorees, with the exception of Advertising Excellence/Single Commercial and Advertising Excellence/Campaign, which may have only one honoree each, making those pieces Best in Show. This year, there was a tie for Advertising Excellence/Single Commercial. The two honorees are: Nike’s “Write The Future,” directed by Alejandro González Iñárritu, and produced by Anonymous Content and Independent Films, out of Wieden+Kennedy, and Volkswagen’s “The Force,” via Deutsch LA, and directed by Lance Acord of Park Pictures.
The honor for Advertising Excellence/Campaign went to Allstate’s “Teen Driver,” “Flag,” and “Douglas Fir,” directed by Phil Morrison of Epoch Films, out of Leo Burnett Chicago.
Production house countdown
Old Spice and Jim Beam were the biggest contributors to MJZ’s haul of eight honors at the AICP Show. Jim Beam’s “Parallels,” directed by Dante Ariola for Strawberry Frog was recognized for Direction, Visual Style, and Cinematography, while Old Spice’s “Questions,” directed by Tom Kuntz for Wieden+Kennedy was honored for Humor and Performance/Dialogue. The Old Spice campaign, “Smell Like A Man, Man,” of which “Questions” was an element, was honored for Next Integrated Campaign. Activision Call of Duty’s “There Is A Soldier In All of Us,” directed by Rupert Sanders via TBWAChiatDay, was honored for Production. Rounding out MJZ’s honors was DirecTV “Robots,” directed by Rupert Sanders for Grey, New York, which was singled out for Sound Design.
Park Pictures received five honors, all for Volkswagen’s aforementioned “The Force,” which earned recognition in Advertising Excellence/Single Commercial, Direction, Editorial, Performance/Dialogue, and Next Viral/Web Film.
The co-production of Nike’s “Write The Future” directed by Alejandro González Iñárritu via Anonymous Content and Independent Films was honored five times–for Advertising Excellence/Single Commercial, Next Integrated Campaign, Direction, Production, and Next Viral/Web Film.
Scoring four honors was Biscuit Filmworks. Jameson’s “Fire,” directed by Noam Murro was honored for Production and Production Design. “Deliver Hope” for Xbox Halo:Reach, also directed by Murro, was honored for Visual Effects and Sound Design.
Smuggler also received four honors, all for work directed by Ringan Ledwidge. The Puma ad “After Hours” was honored for Visual Style and Cinematography. The Logitech ad “Kevin Bacon Fan: Ivan Cobenk” was honored in Humor and Copywriting. Smuggler additionally shared three honors with PSYOP in co-productions for: Xbox Fable III “Revolution,” directed by PSYOP, which was honored for Design; and LG Electronics “Something’s Lurking,” also directed by PSYOP, which was honored for Visual Effects and Animation.
Hungry Man received three honors, all for work directed by Bryan Buckley. American Express’s “Conan-India” was honored for Editorial and Copywriting; VH1’s “Anti-Rockstar” was also honored in Copywriting.
Several houses earned two honors apiece, while even more copped solo honors.
Directorial derby
Acord of Park Pictures and Iñárritu of Anonymous Content and Independent Films were the most honored directors in the Show. The Acord-directed Volkswagen spot “The Force” was honored for Advertising Excellence/Single Commercial; Direction, Editorial, Performance/Dialogue, and Next Viral/Web Film. Iñárritu was recognized for Nike’s “Write The Future,” which earned honors for Advertising Excellence/Single Commercial, Next Integrated Campaign, Direction, Production, and Next Viral/Web Film.
Ledwidge of Smuggler and Murro of Biscuit Filmworks were each honored four times. “After Hours” for Puma, directed by Ledwidge, was honored in Visual Style and Cinematography, while “Kevin Bacon Fan: Ivan Cobenk” received recognition in Humor and Copywriting.
Murro directed Jameson’s “Fire,” which was honored for Production and Production Design, while his “Deliver Hope” for Xbox Halo:Reach was recognized for Visual Effects and Sound Design.
Director Ariola’s “Parallels” for Jim Beam was honored in three categories–Direction, Visual Style, and Cinematography. The production company was MJZ.
Director Bryan Buckley of Hungry Man was also recognized three times. American Express’ “Conan-India” was honored in Editorial and Copywriting, while VH1’s “Anti-Rockstar” was honored for Copywriting.
Director Tom Kuntz of MJZ had three honors for Old Spice’s “Questions,” which was honored for Humor, Performance/Dialogue, and was a part of the Next Integrated Campaign “Smell Like A Man, Man.”
PSYOP directed three honored pieces as well: Xbox Fable III “Revolution,” which was singled out for Design; and LG Electronics “Something’s Lurking,” which was honored for Visual Effects and Animation.
Brand new
There were two new categories: Direction in the AICP Show; and Apps in the Next Awards.
Honored in Direction were: Acord for VW’s “The Force”; Iñárritu for Nike’s “Write The Future”; and Ariola for Jim Beam’s “Parallels.”
The winning Next Apps were iPhone App “Dali’s Museum” from Goodby, Silverstein & Partners; iPhone App “Explore 9/11” out of agency-production development company Local Projects; and Nike’s “Nike+ GPS” from R/GA.
And for the first time ever, the Show has included a Curators Recognition for Copywriting for the ads Chrysler Brand “Born of Fire”; Levi’s “To Work”; and Puma’s “After Hours”. This is a relatively new addition to the Show, added to the bylaws by the Board of Governors so that the Curatorial Committee (by unanimous vote) may recognize work not entered in a category that they feel exemplifies the craft it is selected for.
Agency rundown
On the agency front, Wieden+Kennedy led the pack with 13 honors across offices in Portland, Amsterdam, London and New York. Nike’s “Write The Future” was honored for Advertising Excellence/Single Commercial, Next Integrated Campaign (AKQA also contributed), Production, Direction, and Next Viral/Web Film. The Old Spice piece “Questions” was honored in Humor, Performance/Dialogue, and Next Integrated Campaign. The Old Spice piece “Response Campaign” was honored in Next Viral/Web Film. Chrysler Brand’s “Born of Fire” was honored in Editorial, while Levi’s “To Work” was honored for Agency Art Direction. Nokia’s “World’s Smallest Stopmotion Character” was honored for Animation, while Nokia’s “Don’t Fence Me In” received a nod for Musical Arrangement.
BBDO New York was honored five times. FedEx’s “Exchange Student” was honored for Performance/Dialogue. The AT&T ad “Whole New World” was recognized for Animation, while AT&T’s “Birthday” was singled out in Design and Agency Art Direction. GE’s “Visible You” was tapped in Next Experiential.
Deutsch LA received five honors for Volkswagen’s “The Force” • Advertising Excellence/Single Commercial, Direction, Production, Editorial, and Next Viral/Web Film.
TBWAChiatDay received five honors for from its offices in New York and Los Angeles. Jameson’s “Fire” was honored for Production and Production Design, while Activision Call of Duty’s “There’s A Soldier An All of Us” was honored for Production. Gatorade’s “Gatorade Has Evolved” was honored for Original Music, and Gatorade’s “REPLAY Season 2” was singled out in Next Product Integration.
Y&R rounded out the agencies receiving five honors for work from its offices in New York and Chicago. LG Electronics’ “Something Lurking” was honored for Animation and Visual Effects, while VH1’s “Anti-Rockstar” was recognized for Copywriting. The Domestic Violence Hotline’s “Domestic Violence Hotline PSA” was honored for Musical Arrangement, and the New York Post’s “Headless Body in Topless Bar” was recognized in Next Product Integration.
Mother, through its offices in New York and London, was honored in four categories. “Kaleidoscopic Fashion Spectacular” for Target was recognized for Next Integrated Campaign and Next Experiential. The Stella Artois ad “Le Apartomatic” was honored for Production Design, while Match.com’s “Piano” was honored for Advertising Excellence/International.
Agencytwofifteen, Goodby, Silverstein & Partners, and Strawberry Frog each received three honors. Agencytwofifteen’s honors were for “Revolution,” for Xbox Fable III (Design); and Xbox Halo:Reach “Deliver Hope” (Visual Effects and Sound Design).
Goodby received its honors for Logitech’s “Kevin Bacon Fan: Ivan Cobenk” which was recognized in Humor and Copywriting, and the iPhone App “Dali Museum” which was honored for Next Apps.
Strawberry Frog earned its honors for Jim Beam’s “Parallels” in Direction, Visual Style and Cinematography.
Judging
Over 300 judges from across the country, and a Curatorial Committee comprised of distinguished members of the industry from advertising agencies, production companies, editorial companies, and many others, selected the honored work. Brian Carmody, managing partner/co-founder of Smuggler, chaired the 2011 AICP Show.
A separate panel of leading-edge creative practitioners, chaired by David Droga, founder/creative chairman, Droga5, selected the Next Awards winners.
Matt Miller is president/CEO of the AICP.
After its debut at MoMA, the Show goes on tour across the United States and abroad. The Show will screen in Los Angeles on July 27th; in San Francisco on September 20th; in Minneapolis on October 10th; and in Dallas on October 19th. The dates for Chicago, Richmond, Atlanta, and Miami will be posted on aicp.com as they become available.
Further information is available at www.aicpshow.com.
Meanwhile AICP Show attendees got some historical context to the proceedings through a video wall at MoMA that was some 20 feet long, providing a time line on AICP Show work over the past 20 years. As people approached the wall, it interacted with them, playing highlight work from the year which they were in physical proximity to on the time line.
The interactive installation was created by Brand New School-School of Interactive Media, which handled media design and development, and by McCann Systems which did video equipment design and fabrication.
This video wall reflects the time capsule value of the Show as attendees saw how creative, craft and techniques have progressed over the years. This time capsule effect is also regularly evident at MoMA. All work honored by the AICP Show and Next Awards becomes a part of the archives of the Department of Film at MoMA.
Here’s a category-by-category breakdown of 2011 AICP Show and Next Award honorees:
Production
Nike “Write the Future” :60
Creative Directors: Mark Bernath, Eric Quennoy
Art Directors/Copywriters: Stuart Harkness, Freddie Powell
Producers: Elissa Singstock, Olivier Klonhammer
Head of Broadcast: Erik Verheijen
W+K Planners: Dan Hill, Graeme Douglas
Nike Client, Global Brand Comms Directors: Todd Pendleton, Enrico Balleri
Nike Client, Global Football Advertising Manager: Colin Leary
Production Companies: Independent Films London, Anonymous Content
Production Director: Alejandro González Iñárritu
Production Executive Producers: Jani Guest, Richard Packer, Dave Morrison
Jameson “Fire” :60
Production Company: Biscuit Filmworks
Director: Noam Murro
Executive Producers: Shawn Lacy, Colleen O’Donnell
Director of Photography: Newton Thomas Sigel
Production Designer: John Beard
Advertising Agency: TBWAChiatDay
Chief Creative Officer: Mark Figliulo
Agency Creative Director: Jonathan Mackler
Agency Producer: Jason Souter
Editor: Brad Waskewich, Spot Welders
Activision Call of Duty “There’s a Soldier In All of Us” :60
Production Company: MJZ
Director: Rupert Sanders
Executive Producers: David Zander, Eric Stern
Production Designer: Dominic Watkins
Advertising Agency: TBWAChiatDay, Los Angeles
Agency Creative Directors: Olivier Rabenschlag, Blake Kidder, Patrick Almaguer
Chief Creative Officer: Rob Schwartz
Executive Creative Directors: Patrick O’Neill, Rob Schwartz
Group Creative Director: Brett Craig
Creative Directors: Patrick Almaguer, Blake Kidder
Agency Art Director: Chase Madrid
Agency Copywriter: Chris DeNinno
Agency Executive Producer: Anh-Thu Le
Agency Producer: Stanton Hill
Editor: Neil Smith, Spot Welders
Direction
Volkswagen “The Force” :60
Production Company: Park Pictures
Director/Director of Photography: Lance Acord
Executive Producers: Jackie Kelman Bisbee, Mary Ann Marino
Advertising Agency: Deutsch LA
Agency Creative Directors: Michael Kadin, Eric Springer
Agency Art Director: Ryan McGlaughlin
Agency Copywriter: David Povill
Agency Executive Producers: Vic Palumbo, Victoria Guenier
Agency Producer: Jim Haight
“Darth Vader”: Max Page
Editor: Jim Haygood, Union Editorial
Nike “Write the Future” :60
Creative Directors: Mark Bernath, Eric Quennoy
Art Directors/Copywriters: Stuart Harkness, Freddie Powell
Producers: Elissa Singstock, Olivier Klonhammer
Head of Broadcast: Erik Verheijen
W+K Planners: Dan Hill, Graeme Douglas
Nike Client, Global Brand Comms Directors: Todd Pendleton, Enrico Balleri
Nike Client, Global Football Advertising Manager: Colin Leary
Production Companies: Independent Films London, Anonymous Content
Production Director: Alejandro González Iñárritu
Production Executive Producers: Jani Guest, Richard Packer, Dave Morrison
Jim Beam “Parallels” :60
Production Company: MJZ
Director: Dante Ariola
Executive Producers: David Zander, Jeff Scruton
Director of Photography: Emmanuel Lubezki
Advertising Agency: Strawberry Frog
Agency Creative Directors: Kevin McKeon, Josh Greenspan, Jason Koxvold
Agency Copywriters: Josh Greenspan, Todd Beeby
Agency Producer: Sherri Levy
Visual Effects: The Mill
Editor: Adam Pertofsky, Rock Paper Scissors
Visual Style
Puma “After Hours” :90
Production Company: SMUGGLER
Director: Ringan Ledwidge
Executive Producers: Patrick Milling Smith, Brian Carmody, Lisa Rich
Director of Photography: Ben Seresin
Advertising Agency: Droga5
Agency Creative Directors: David Droga, Ted Royer
Agency Art Directors: Amanda Clelland, Jesse Juriga
Agency Copywriters: Tim Gordon, Kevin Brady
Agency Producers: Sally-Ann Dale, Dana May
Editor: Rich Orrick, Spot Welders
Jim Beam “Parallels” :60
Production Company: MJZ
Director: Dante Ariola
Executive Producers: David Zander, Jeff Scruton
Director of Photography: Emmanuel Lubezki
Advertising Agency: Strawberry Frog
Agency Creative Directors: Kevin McKeon, Josh Greenspan, Jason Koxvold
Agency Copywriters: Josh Greenspan, Todd Beeby
Agency Producer: Sherri Levy
Visual Effects: The Mill
Editor: Adam Pertofsky, Rock Paper Scissors
Cinematography
Jim Beam “Parallels” :60
Production Company: MJZ
Director: Dante Ariola
Executive Producers: David Zander, Jeff Scruton
Director of Photography: Emmanuel Lubezki
Advertising Agency: Strawberry Frog
Agency Creative Directors: Kevin McKeon, Josh Greenspan, Jason Koxvold
Agency Copywriters: Josh Greenspan, Todd Beeby
Agency Producer: Sherri Levy
Visual Effects: The Mill
Editor: Adam Pertofsky, Rock Paper Scissors
Puma “After Hours” :90
Production Company: SMUGGLER
Director: Ringan Ledwidge
Executive Producers: Patrick Milling Smith, Brian Carmody, Lisa Rich
Director of Photography: Ben Seresin
Advertising Agency: Droga5
Agency Creative Directors: David Droga, Ted Royer
Agency Art Directors: Amanda Clelland, Jesse Juriga
Agency Copywriters: Tim Gordon, Kevin Brady
Agency Producers: Sally-Ann Dale, Dana May
Editor: Rich Orrick, Spot Welders
VW Touareg “Origin” :60
Production Company: Boxer
Director: Robert Groenwold
Director of Photography: Tim Hudson
Executive Producers: John Clark, Beth George
Advertising Agency: AKQA
Agency Creative Director: Ginny Golden
Editor: Robert Groenwold, Boxer
Production Design
Stella Artois “Le Apartomatic” :60
Production Company: Moxie Pictures
Directors: Wes Anderson, Roman Coppola
Executive Producer: Dawn Laren
Director of Photography: Bruno Delbonnel
Production Designer: Marcus Rowland
Advertising Agency: Mother London
Agency Creative Director: Gustavo Sousa
Agency Producer: Richard Firminger
Music Supervisor: Randall Poster
Editor: Stephen Perkins, Factory
Jameson “Fire” :60
Production Company: Biscuit Filmworks
Director: Noam Murro
Executive Producers: Shawn Lacy, Colleen O’Donnell
Director of Photography: Newton Thomas Sigel
Production Designer: John Beard
Advertising Agency: TBWAChiatDay
Chief Creative Officer: Mark Figliulo
Agency Creative Director: Jonathan Mackler
Agency Producer: Jason Souter
Editor: Brad Waskewich, Spot Welders
Editorial
Chrysler Brand “Born of Fire” 2:00
Production Company: Serial Pictures
Director: Samuel Bayer
Executive Producer: Violaine Etienne
Advertising Agency: Wieden+Kennedy
Agency Creative Directors: Aaron Allen, Joe Staples
Agency Art Director: Jimm Lasser
Agency Copywriters: Joe Staples, Mark Fitzloff, Kevin Jones, Greg Rutter, Dan Kroeger
Agency Producer: Bob Wendt
Editor: Tommy Harden, Joint Editorial
American Express “Conan-India” 2:00
Production Company: Hungry Man
Director: Bryan Buckley
Executive Producers: Kevin Byrne, Cindy Becker,
Dan Duffy, Mino Jarjoura
Advertising Agency: Ogilvy New York
Agency Creative Directors: Lars Bastholm, Chris Mitton, Jon Wagner, Dustin Duke
Editors: Chris Franklin, Christina Rackoff, Big Sky Editorial
Volkswagen “The Force” :60
Production Company: Park Pictures
Director/Director of Photography: Lance Acord
Executive Producers: Jackie Kelman Bisbee, Mary Ann Marino
Advertising Agency: Deutsch LA
Agency Creative Directors: Michael Kadin, Eric Springer
Agency Art Directors: Ryan McLaughlin, Craig Melchiano
Agency Copywriter: David Povill
Agency Executive Producers: Vic Palumbo, Victoria Guenier
Agency Producer: Jim Haight
“Darth Vader”: Max Page
Editor: Jim Haygood, Union Editorial
Humor
Geico “Honest Abe” :30
Production Company: Moxie Pictures
Director: Frank Todaro
Executive Producer: Karol Marrs
Line Producer: Laura Helfin
Director of Photography: Adam Beckman
Production Designer: John Reinhart
Advertising Agency: The Martin Agency
Agency Creative Director: Steve Bassett
Agency Art Director: Justin Harris
Agency Copywriter: Wade Alger
Agency Producer: Molly Souter
Editor: Ian MacKenzie, Mackenzie Cutler
Old Spice “Questions” :30
Production Company: MJZ
Director: Tom Kuntz
Executive Producers: David Zander, Jeff Scruton
Advertising Agency: Wieden+Kennedy
Executive Creative Directors: Mark Fitzloff, Susan Hoffman
Agency Creative Directors: Jason Bagley, Eric Baldwin
Agency Art Directors/Copywriters: Craig Allen, Eric Kallman
Agency Executive Producer: Ben Grylewicz
Agency Producer: Lindsay Reed
“The Man”: Isaiah Mustafa
Editor: Carlos Arias, Rock Paper Scissors
Logitech “Kevin Bacon Fan: Ivan Cobenk” :60
Production Company: SMUGGLER
Director: Ringan Ledwidge
Executive Producers: Patrick Milling Smith, Brian Carmody, Lisa Rich
Advertising Agency: Goodby, Silverstein & Partners
Agency Creative Directors: Rich Silverstein, Margaret Johnson, David Kolbusz
Agency Art Director: Croix Gagnon
Agency Copywriter: Nat Lawlor
Agency Producers: Jan O’Malley, Elizabeth O’Toole, Whitney Ferris
“Ivan Cobenk”: Kevin Bacon
Editor: Rich Orrick, Spot Welders
Performance/Dialogue
Old Spice “Questions” :30
Production Company: MJZ
Director: Tom Kuntz
Executive Producers: David Zander, Jeff Scruton
Advertising Agency: Wieden+Kennedy
Executive Creative Directors: Mark Fitzloff, Susan Hoffman
Agency Creative Directors: Jason Bagley, Eric Baldwin
Agency Art Directors/Copywriters: Craig Allen, Eric Kallman
Agency Executive Producer: Ben Grylewicz
Agency Producer: Lindsay Reed
“The Man”: Isaiah Mustafa
Editor: Carlos Arias, Rock Paper Scissors
Volkswagen “The Force” :60
Production Company: Park Pictures
Director/Director of Photography: Lance Acord
Executive Producers: Jackie Kelman Bisbee, Mary Ann Marino
Advertising Agency: Deutsch LA
Agency Creative Directors: Michael Kadin, Eric Springer
Agency Art Director: Ryan McLaughlin
Agency Copywriter: David Povill
Agency Executive Producers: Vic Palumbo, Victoria Guenier
Agency Producer: Jim Haight
“Darth Vader”: Max Page
Editor: Jim Haygood, Union Editorial
FedEx “Exchange Student” :30
Production Company: O Positive
Director: Jim Jenkins
Executive Producers: Ralph Laucella, Marc Grill
Advertising Agency: BBDO New York
Chief Creative Officer: David Lubars
Executive Creative Directors: Greg Hahn, Mike Smith
Senior Creative Director/Art Director: Gianfranco Arena
Senior Creative Director/Agency Copywriter: Peter Kain
Agency Executive Producers: Amy Wertheimer, Elise Greiche-Pavone
“Boss”: John Hoogenakker
“Boy”: Martin Hsu
“Mom”: Yan Xi
“Dad”: Henry Kwan vISuAL eFFeCtS: Framestore
Editor: Ian MacKenzie, Mackenzie Cutler
Animation
LG Electronics “Something’s Lurking” :75
Production Companies: SMUGGLER, PSYOP
Directors: PSYOP
Executive Producers: Patrick Milling Smith, Brian Carmody, Lisa Rich, Allison Kunzman
Advertising Agency: Y&R New York
Agency Creative Directors: Stuart Harrick, Andrew Mckechnie, Scott Vitrone, Ian Reichenthal
Animation: Nick Tanner, Christian Bach, PSYOP
Editor: Cass Vanini, PSYOP
AT&T “Whole New World” :60
Production Company: PSYOP
Director: Eben Mears
Executive Producer: Lucia Grillo
Advertising Agency: BBDO New York
Chief Creative Officer: David Lubars
Executive Creative Directors: Greg Hahn, Ralph Watson
Agency Copywriter: Greg Hahn
Agency Art Director: Matt Vescovo
Agency Executive Producer: Elise Greiche-Pavone
Agency Producer: Jennifer Cyrier
Agency Music Producer: Melissa Chester
Animation: PSYOP
Nokia N8 “World’s Smallest Stopmotion Character” 1:30
Production Company: Aardman Animations
Director: Sumo Science
Executive Producer: Heather Wright
Advertising Agency: Wieden+Kennedy London
Agency Creative Directors: Richard Dorey, Mark McCall
Animator: Ed Patterson, Aardman Animations
Editor: Nikk Fielden, Aardman Animations
Design
Audi “Audi A7 Sportback” :60
Production Company: Blind
Director: Vanessa Marzaroli
Executive Producer: Dave Kleinman
Advertising Agency: BBH London
Agency Creative Directors: Nick Kidney, Kevin Stark, Andy Clough, Rich McGrann
Agency Producer: Glenn Paton
Design: Blind
Editors: Chris O’Neill, Jason Kim, Lawrence Wyatt, Vanessa Marzaroli, Blind
Xbox Fable III “Revolution” :60
Production Companies: PSYOP, SMUGGLER
Director: PSYOP
Executive Producer: Neysa Horsburgh
Creative Director: Laurent Ledru, PSYOP
Producer: Alyssa Evans
Advertising Agency: agencytwofifteen
Agency Creative Directors: Scott Duchon, John Patroulis
Agency Art Directors: Steve Couture, Jeremy Diessner, Aramis Israel
Agency Producer: Alex Spahr
Editor: PSYOP
AT&T “Birthday” :60
Production Company: Gorgeous@AnonymusContent
Director: Peter Thwaites
Executive Producer: Paul Rothwell
Advertising Agency: BBDO New York
Chief Creative Officer: David Lubars
Executive Creative Directors: Greg Hahn, Ralph Watson
Agency Art Director: Ralph Watson
Agency Copywriter: Greg Hahn
Agency Executive Producers: Grant Gill, Amy Wertheimer
Assistant Producer: Becky Burkhard
Agency Music Producer: Melissa Chester
Visual Effects Supervisor/Creative Director: Angus Kneale, The Mill
Editor: Kirk Baxter, Rock Paper Scissors
Visual Effects
Xbox Halo:Reach “Deliver Hope” :60
Production Company: Biscuit Filmworks
Director: Noam Murro
Executive Producers: Shawn Lacy, Colleen O’Donnell
Advertising Agency: agencytwofifteen
Agency Creative Directors: Scott Duchon, John Patroulis
Senior VFX Supervisor: Dan Glass, Method Studios
CG Supervisor: Dan Seddon, Method Studios
DFX Supervisor: Matt Dessero, Method Studios
VFX Producer: Stephanie Gilgar, Method Studios
Editor: Angus Wall, Rock Paper Scissors
LG Electronics “Something’s Lurking” :75
Production Companies: PSYOP, SMUGGLER
Director: PSYOP
Director of Photography: Fred Elmes
Executive Producers: Lucia Grillo, Lydia Holness, Justin Booth-Clibborn, Patrick Milling Smith, Brian Carmody, Lisa Rich
Creative Directors: Marie Hyon, Marco Spier, PSYOP
Production Designer: Clem Price-Thomas
Advertising Agency: Y&R, New York
Agency Creative Directors: Cheryl Chapman, Gabriel Hoskins
Agency Producer: Tennille Teague
Visual Effects: PSYOP
Editor: Cass Vanini, PSYOP
Original Music
truth “Unsweetened truth” :30
Production Company: Harvest Films
Director: Baker Smith
Executive Producer: Bonnie Goldfarb
Director of Photography: Curtis Wehr
Advertising Agency: Arnold Worldwide
Agency Creative Directors: Pete Favat, Roger Baldacci, John Kearse, Meg Siegal
Agency Art Director: Corey Favier
Agency Copywriter: Todd Mitchell
Agency Producer: Kevin Shale
Composer: Wojahn Bros.
Editor: Lawrence Young, Bikini Editorial
Gatorade “Gatorade Has Evolved” :60
Production Company: PYTKA
Director: Joe Pytka
Executive Producer: Tara Fitzpatrick
Advertising Agency: TBWAChiatDay
Group Creative Director: Jimmy Smith
Creative Directors: Jayanta Jenkins, Donna Lamar
Composer: David Banner
Editors: Hank Corwin, Max Koepke, Lost Planet
Assistant Editor: Josh Schaefer, Lost Planet
Sound Design
Stop The Traffik “Hide and Seek” :90
Production Company: Rabbit
Director: Paul Santana
Directors of Photography: Greg Daniels, Paul Santana
Executive Producer: Joby Barnhart
Advertising Agency: Stop The Traffik
Agency Creative Director: Sarah Riley
Sound Designer: Michael Anastasi, Barking Owl
Visual Effects/Colorist: Joe Laffey, LAFFEY.TV
Editor: Stewart Shevin, Beast
DirecTV “Robots” :60
Production Company: MJZ
Director: Rupert Sanders
Executive Producers: David Zander, Eric Stern
Advertising Agency: Grey, NY
Chief Creative Officer: Tor Myhren
Executive Creative Director: Todd Tilford
Agency Creative Directors: Perry Fair, Denise O’Bleness
Agency Executive Producer: Andrew Chinich
Sound Designer: Jay Jennings, Bird House Sound
Editor: Neil Smith, Spot Welders
Xbox Halo:Reach “Deliver Hope” :60
Production Company: Biscuit Filmworks
Director: Noam Murro
Executive Producers: Shawn Lacy, Colleen O’Donnell
Advertising Agency: agencytwofifteen
Agency Creative Directors: Scott Duchon, John Patroulis
Sound Designer: Brian Emrich, Trinitite Studios
Editor: Angus Wall, Rock Paper Scissors
Musical Arrangement
Nokia “Don’t Fence Me In” :30
Production Company: Anonymous Content
Director: Malcolm Venville
Executive Producer: Dave Morrison
Advertising Agency: Wieden+Kennedy NY
Agency Creative Director: Kevin Proudfoot
Music Chief Creative Officer: Brian Yessian
Music Executive Producers: Mary Ellen O’Brien, Marlene Bartos, Gerard Smerek
Musical Arrangers: Daniel and Brie, Yessian Music
Editor: Livio Sanchez, Spot Welders
Domestic Violence Hotline “Domestic Violence Hotline PSA” :60
Production Company: @radical.media
Director: Dave Meyers
Executive Producer: Jim Bouvet
Advertising Agency: Y&R, Chicago
Agency Creative Director: Ken Erke
Head of Production: Brian Smego
Musical Arranger: Paul Bessenbacher, Emoto Music
Editor: Chris Davis, MPC
Public Service Announcement
Stop The Traffik “Hide and Seek” :90
Production Company: Rabbit
Director: Paul Santana
Executive Producer: Joby Barnhart
Directors of Photography: Greg Daniels, Paul Santana
Advertising Agency: Stop the Traffik
Agency Creative Director: Sarah Riley
Visual Effects/Colorist: Joe Laffey, LAFFEY.TV
Sound Design: Michael Anastasi, Barking Owl Sound
Editor: Stewart Shevin, Beast
truth “Gruen / Denial” :45
Production Company: Harvest Films
Cinematographers: Stefan Malik, Taylor Wootton
Executive Producer: Scott Howard
Advertising Agency: Arnold Worldwide
Agency Creative Directors: Pete Favat, Roger Baldacci, John Kearse, Meg Siegal
Associate Creative Director/Art Director: Mike Costello
Agency Copywriter: Bryan Karr
Agency Producer: Katie Harris
Editor: Michael Reuter, Editbar
Low Budget
YMCA “Butter” :30
Production Company: Drive Thru TV
Director: Roger Sackett
Executive Producer: Mark Setterholm
Advertising Agency: Preston Kelly
Agency Creative Director: Chris Preston
Editor: Lindy Wilson, Drive Thru Editorial
PGi “Guys, Guys, Guys” :40
Production Company: Epoch Films
Director: Matt Dilmore
Executive Producer: Jerry Solomon
Advertising Agency: MUH-TAY-ZIK | HOF-FER
Agency Creative Director: Diko Daghlian
Editor: Bob Frisk, Phoenix Editorial
Spec Spot
Verizon “First Date” :45
Production Company: Collective
Director: Ben Callner
Executive Producer: Ivy Dane
Director of Photography: Predrag Dubravcic
After Effects Artist: Songe Riddle
Sound Design/Mix: Conrad Sanguineti, Phantom Audio
Colorist: Shanna Maurizi
Editor: Ben Callner
Nike E6 “Half Pipe Proposal” :60
Director/Editor: Todd Krolczyk
Director of Photography: Michael Lockridge
Sound Design: Milos Zivkovic
Music: Coma Cinema
Student Commercial
The North Face “Hibernation” :60
Director/Editor: Ian Kammer
School: Art Center College of Design
Course: Film Workshop 3
Instructor: Eric Sherman
Director of Photography: Justin Gurnari
Production Designer: Hillary Gurtler
Sound Design: Dan Bartolucci
Performer: Sean Galuszka
loveLife “Substitute” :33
Director/Editor: William Nicholson
School: AFDA African Film and Drama Academy
Course: BA (Hons) Motion Picture Medium
Instructor: Gerda Dullaart
Director of Photography: Jonathan Benfield
Production Designer: Grant MacDonald
“Older Boy”: Cinga Vanda
Composer: James Matthes
Agency Art Direction
Levi’s “To Work” :60
Production Company: SKUNK
Director: John Hillcoat
Executive Producers: Shelly Townsend, Matt Factor
Advertising Agency: Wieden+Kennedy
Agency Creative Directors: Tyler Whisnand, Danielle Flagg, Don Shelford
Agency Art Directors: Julia Blackburn, Mike Giepert
Agency Copywriters: Nathan Goldberg, Antony Goldstein
Agency Producers: Ben Grylewicz, Sarah Shapiro, Juliana Montgomery Composer: Richard Wagner, Stimmüng
Editor: Tommy Harden, Joint Editorial
AT&T “Birthday” :60
Production Company: Gorgeous @AnonymousContent
Director: Peter Thwaites
Executive Producer: Paul Rothwell
Advertising Agency: BBDO New York
Chief Creative Officer: David Lubars
Executive Creative Directors: Greg Hahn, Ralph Watson
Agency Art Director: Ralph Watson
Agency Copywriter: Greg Hahn
Agency Executive Producers: Grant Gill, Amy Wertheimer
Assistant Producer: Becky Burkhard
Music Producer: Melissa Chester
Creative Director/Visual Effects Supervisor: Angus Kneale, The Mill
Editor: Kirk Baxter, Rock Paper Scissors
Copywriting
Logitech “Kevin Bacon Fan: Ivan Cobenk” :60
Production Company: SMUGGLER
Director: Ringan Ledwidge
Executive Producers: Patrick Milling Smith, Brian Carmody, Lisa Rich, Laura Thoel
Advertising Agency: Goodby, Silverstein & Partners
Agency Creative Directors: Rich Silverstein, Margaret Johnson, David Kobusz
Agency Copywriter: Nat Lawlor
Editor: Rich Orrick, Spot Welders
American Express “Conan-India” 2:00
Production Company: Hungry Man
Director: Bryan Buckley
Executive Producers: Kevin Byrne, Mino Jarjoura, Cindy Becker, Dan Duffy
Advertising Agency: Ogilvy New York
Agency Creative Directors: Chris Mitton, Jon Wagner
Copywriter: Greg Greenberg
Editor: Chris Franklin, Big Sky Editorial
VH1 “Anti-Rockstar” :60
Production Company: Hungry Man
Director: Bryan Buckley
Executive Producers: Kevin Byrne, Mino Jarjoura
Advertising Agency: Y&R
Agency Creative Directors: Guillermo Vega, Scott Vitrone, Ian Reichenthal
Copywriters: Icaro Doria, Scott Vitrone, Ian Reichenthal
Editor: Carlos Arias, Final Cut
Curators Recognition For Copywriting
Chrysler Brand “Born of Fire” 2:00
Agency Copywriters: Joe Staples, Mark Fitzloff, Kevin Jones, Greg Rutter, Dan Kroeger, Wieden+Kenndy
Levi’s “To Work” :60
Agency Copywriters: Nathan Goldberg, Antony Goldstein, Wieden+Kennedy
Puma “After Hours” :90
Agency Copywriters: Tim Gordon, Kevin Brady, Droga5
Advertising Excellence/International
Coke “Burn” 2:00
Production Company: Anonymous @ Exit Films
Director: Garth Davis
Executive Producers: Karen Spraul, Garth Davis
Director of Photography: Greig Fraser
Advertising Agency: Publicis Mojo, Sydney
Agency Creative Directors: Craig Davis, Micah Walker
Editor: Jack Hutchings, The Butchery, Melbourne
Match.com “Piano” :60
Production Company: Academy Films
Directors: Si & Ad
Executive Producer: Lizie Gower
Advertising Agency: Mother, London
Agency Creative Directors: Al McCuish, Edward Warren
Editor: Jonnie Scarlett, The Quarry
Advertising Excellence/ Single Commercial
Nike “Write the Future” :60
Creative Directors: Mark Bernath, Eric Quennoy
Art Directors/Copywriters: Stuart Harkness, Freddie Powell
Producers: Elissa Singstock, Olivier Klonhammer
Head of Broadcast: Erik Verheijen
W+K Planners: Dan Hill, Graeme Douglas
Nike Client, Global Brand Comms Directors: Todd Pendleton, Enrico Balleri
Nike Client, Global Football Advertising Manager: Colin Leary
Production Companies: Independent Films London, Anonymous Content
Production Director: Alejandro González Iñárritu
Production Executive Producers: Jani Guest, Richard Packer, Dave Morrison
Volkswagen “The Force” :60
Production Company: Park Pictures
Director/Director of Photography: Lance Acord
Executive Producers: Jackie Kelman Bisbee, Mary Ann Marino
Advertising Agency: Deutsch LA
Agency Creative Directors: Michael Kadin, Eric Springer
Agency Art Directors: Ryan McLaughlin, Craig Melchiano
Agency Copywriter: David Povill
Agency Executive Producers: Vic Palumbo, Victoria Guenier
Agency Producer: Jim Haight
“Darth Vader”: Max Page
Editor: Jim Haygood, Union Editorial
Advertising Excellence/ Campaign
Allstate “Teen Driver” :30 “Flag” :30 “Douglas Fir” :30
Production Company: Epoch Films
Director: Phil Morrison
Directors of Photography: Wally Pfister, Toby Irwin, Peter Donahue
Executive Producer: Lisa Margulis
Advertising Agency: Leo Burnett Chicago
Agency Creative Director: Britt Nolan
“Mayhem”: Dean Winters
Editors: Haines Hall, Spot Welders
Matthew Wood, The Whitehouse
Next Integrated Campaign
Target “Kaleidoscopic Fashion Spectacular”
Advertising Agency/Production: Mother New York
Directors: Legs Media
Score: Sam Spiegel
Choreography: Ryan Heffington
Stylist: Mel Ottenberg
Lighting Design: Bionic League
Editorial: Lost Planet
Nike “Write the Future”
Overall Submission: Nike Comms Team
Advertising Agency: Wieden+Kennedy
Digital Agencies: AKQA, Wieden+Kennedy
Media Agencies: Mindshare, Razorfish, Wieden+Kennedy
Old Spice “Smell Like A Man, Man Integrated Campaign”
Production Company: MJZ
Executive Producer: Jeff Scruton
Director: Tom Kuntz
Production Company For Response Campaign: Don’t Act Big
Executive Producer: Emily Fincher
Advertising Agency: Wieden+Kennedy
Agency Executive Creative Directors: Mark Fitzloff, Susan Hoffman
Agency Creative Directors: Jason Bagley, Eric Baldwin
Global Executive Interactive Creative Director: Iain Tait
Copywriter/Art Directors: Craig Allen, Eric Kallman
Editor: Carlos Arias, Rock Paper Scissors
Next Experiential
GE “Visible You”
Production Company: Brandfirst
Executive Producer: Sumeera Rasul
Advertising Agency: BBDO New York
Chief Creative Officer: David Lubars
Executive Creative Director: Don Schneider
Creative Directors: Arturo Aranda, Ron Lent
Art Directors: Alex Shulhafer,
Jake Blumenau, Brett Simon
Copywriters: Marthinus Strydom, Daniel Bremmer
Agency Producer: David Ross
Designer: Rob Seale
Digital Production Company: SoftKinetic
3D Design: Tronic
Nike “The Film Room”
Advertising Agency: R/GA
Programmers: Josh Balik, Noel Billig
Interaction Design: Xavier Gallego
Visual Design: Colin Kim, Virgilio Santos
Copywriters: Taras Wayner, Jason Hoff
Target “Kaleidoscopic Fashion Spectacular”
Advertising Agency/Production: Mother New York
Directors: Legs Media
Score: Sam Spiegel
Choreography: Ryan Heffington
Stylist: Mel Ottenberg LIGhtInG DeSIGn: Bionic League
Editorial: Lost Planet
Next Viral/Web Film
Volkswagen “The Force”
Production Company: Park Pictures
Executive Producers: Jackie Kelman Bisbee, Mary Ann Marino
Director/Director of Photography: Lance Acord
Advertising Agency: Deutsch LA
Agency Creative Directors: Michael Kadin, Eric Springer
Agency Art Directors: Ryan McLaughlin, Craig Melchiano
Agency Copywriter: David Povill
Agency Executive Producers: Vic Palumbo, Victoria Guenier
Agency Producer: Jim Haight
Editor: Jim Haygood, Union Editorial
Nike “Write the Future”
Creative Directors: Mark Bernath, Eric Quennoy
Executive Creative Director: Jeff Kling
Art Directors/Copywriters: Stuart Harkness, Freddie Powell
Producers: Elissa Singstock, Olivier Klonhammer, Erik Verheijen
W+K Planners: Dan Hill, Graeme Douglas
Production Companies: Independent Films London, Anonymous Content
Production Director: Alejandro González Iñárritu
Production Executive Producers: Jani Guest, Richard Packer, Dave Morrison
Editorial Companies: Rich Orrick, Ben Jordan, Work Post London
Additional Editing: Mirrione, LA
Visual Effects: The Mill, London, New York
Music: Hocus Pocus by Focus
Music Remix: Massive Music Amsterdam
Sound Design: Grand Central Raja Sehgal, Phaze UK, Grand Central Studios London
Old Spice “Response Campaign”
Advertising Agency: Wieden+Kennedy
Agency Executive Creative Directors: Mark Fitzloff, Susan Hoffman
Agency Creative Directors: Jason Bagley, Eric Baldwin
Copywriters/Art Directors: Jason Bagley, Eric Baldwin, Craig Allen, Eric Kallman
Agency Interactive Producer: Ann-Marie Harbour
Global Interactive Executive Creative Director: Iain Tait
Production Company: Don’t Act Big
Executive Producer: Emily Fincher
Directors: Eric Baldwin, Jason Bagley, Craig Allen, Eric Kallman
Next Website/Microsite
Google “Google Chrome Fastball”
Production Company: B-Reel Films
Advertising Agencies: BBH New York, Google Creative Lab
Chief Creative Officer: Kevin Roddy
Agency Executive Creative Directors: Pelle Sjoenell, Calle Sjoenell, Robert Wong
Arcade Fire “The Wilderness Downtown”
Client: Google Creative Lab
Production Companies: @radical.media, B-Reel
Executive Producer: Jennifer Heath
Director: Chris Milk
Advertising Agency: Milk+Koblin
Creative Directors: Chris Milk, Aaron Koblin
The Johnny Cash Project “The Johnny Cash Project”
Client: Lost Highway, American Recordings, Rick Rubin
Production Company: @radical.media
Executive Producers: Jon Kamen, Evan Schechtman, Jennifer Heath, James Calhoun
Director: Chris Milk
Advertising Agency: Milk+Koblin
Agency Creative Directors: Chris Milk, Aaron Koblin
Programmers: Mr. Doob, Justin Akin, Avery Brooks, Praveen Sharma, Cory Crosland, Marcel Esser, Clemente Gomez
Next Product Integration
National Football League “American Family”
Production Company: The Mill, NY
Executive Producer: Adam Isidore
Directors: Me and Bob
Advertising Agency: Grey NY
Chief Creative Officer: Tor Myhren
Creative Directors: Eric Segal, Lars Jorgensen
Copywriter: Martin Peters
Agency Producer: Alison Horn
Account Supervisor: Chris Wollen
Project Manager: Joanne Peters
Sound Designer: Phillip Loeb, Sound Lounge
Editors: Ryan McKenna, Jonathan Rippon, The Mill
Gatorade “REPLAY Season 2”
Production Company: FOX Sports Net
Director: Loren Mendell
Executive Producers: H. Read Jackson, Laura Mickelson, Graham Hughes Advertising Agency: TBWAChiatDay
Worldwide Creative Director: Lee Clow
Group Creative Director: Jimmy Smith
Agency Creative Directors: Brent Anderson, Steve Howard
Agency Executive Producer: Brian O’Rourke
Agency Producer: Tim Newfang
Planning Directors: Scott MacMaster, Dan Teng
Editors: Curtis Roen, Greg Young
New York Post “Headless Body in Topless Bar”
Advertising Agency: Y&R New York
Agency Creative Directors: Kerry Keenan, Ian Reichenthal, Scott Vitrone
Next Apps
iPhone App “Dali Museum”
Advertising Agency: Goodby, Silverstein & Partners
Production/Development Company: Hipstamatic (Synthetic Corp)
Creative Director: Lucas Buick
Director of Development: Ryan Dorshorst
Director of Brand Strategy: Gareth Kay
Designer: Brian Gunderson
Agency Copywriter: Jody Horn
Director of Digital Production: Carey Head
Senior Interactive Producer: Alex Burke
iPhone App “Explore 9/11”
Production/Development Company: Local Projects
Advertising Agency: Local Projects
Creative Director: Jake Barton
Director of Interaction Design: Ian Curry
Art Director: Katie Lee
Graphic Designer: Ping Yi Wang
Developer: Eric St Onge
Content Director: Adam Kosberg
Content Editor: Brett Murphy
Producer: Tiya Gordon
Nike “Nike+ GPS”
Advertising Agency: R/GA
Programming: Chris Thorwarth, Sune Kaae
Mobile & Social Platforms: Ian Spalter, Josh Stephenson
Interaction Design: Joo Youn Paek
Visual Design: Adam Jesberger, Cesar Marchetti
Copywriter: Ross Weythman
