PRETTYBIRD, the production company helmed by Kerstin Emhoff, Ali Brown, and Paul Hunter, has signed the French filmmaking duo Adrien Lagier and Roman Bellity for their first representation in the U.S. and U.K.
In their colorfully expressionist work, most recently seen in the “We Will Show You” campaign for France’s Ligue 1 national football league, Adrien & Roman explore the boundaries between fiction and advertising by incorporating their signature style of highly curated mixed media and disciplined aesthetics.
Lagier, originally from the South of France, is a self-taught filmmaker who started as an editor before directing music videos. His tendency to break the traditional codes of hip-hop visuals in his work quickly led him to get noticed in the music video scene. In 2020, he founded his own production company and creative agency ADEUS to form a space where fresh voices could come together to influence creative, not just react to it.
Bellity, born and raised in Paris, is a filmmaker and co-founder of the production company TABLO. Starting his business at 20 years old, he quickly became immersed in the fast-paced world of production and eventually honed his skills as a producer. Absorbing what he saw on set, Bellity began to harness his signature style as a director. He cites using the childhood cartoons, cult films, and anime he grew up watching as inspiration for his stylish and avant-garde aesthetic.
Candice Dragonas, VP of talent strategy/EP at PRETTYBIRD, said, “As a company, it has always been part of our ethos to support emerging talent and cultivate new and fresh perspectives in filmmaking. We have been inspired by the work of these young talents and can’t wait to see how Adrian and Roman continue to create and innovate as bold filmmakers.”
Through Adrien & Roman’s innovative approach to production and years of experience in post-production, they bring a fresh perspective to the commercial space. Their impactful concepts can be seen in their collaborations with brands such as Coach, Puma, and Ligue 1. At PRETTYBIRD, Adrien & Roman join a diverse roster of filmmakers including Tim & Eric, Janicza Bravo and the Academy Award-winning duo Daniels.
