Campaign launches digital presence for Samsung Camera USA
Samsung is promoting its new sh100 wi-fi enabled camera by taking it on a road trip across the country, handing it from person to person from the West Coast until it reaches New York City. Hybrid agency/production house Mekanism has a crew following along in an airstream trailer filming mini-documentaries about the journey and so far they have visited San Francisco, Los Angeles, Palm Springs, Tempe (AZ), Austin, Houston, New Orleans and Miami. The Mekanism folks are currently heading up the Mississippi River to Chicago, Ann Arbor, Cleveland and then onto New Jersey and New York.
Along the way, Mekanism will be creating three documentary films outlining the journey and the pictures captured as four friends hand the camera to people they run across. The first mini-documentary–Don’t Be Afraid to Get Lost–has just been wrapped, chronicling the first leg of the sojourn.
Tommy Means is creative director for Mekanism on the project. Mekanism’s Tony Benna serves as director, part of the creative team and shares editing duties with Ethan Indorf who is also the DP. Benna additionally handled 2nd camera duties. Katie Matson and Beth Shulman served as exec producer and line producer, respectively, for Mekanism. Design director was Mekanism’s Dieter Wiechmann.
The overall campaign–dubbed “The Samsung Coast-to-Coast Photo Post”–is already yielding a significant amount of content, including photo galleries on Picasa and Flickr, Twitter feeds, a YouTube channel and a tumblr blog–all Samsung branded. Prior to Mekanism starting this campaign, Samsung Camera USA had no digital presence. At press time the client has more than 50,000 Facebook fans and counting. The Facebook page and the road trip experience thus far can be seen here.
Here’s the first mini-documentary, Don’t Be Afraid to Get Lost:
Alec Baldwin Urges Judge To Stand By Dismissal Of Involuntary Manslaughter Case In “Rust” Shooting
Alec Baldwin urged a New Mexico judge on Friday to stand by her decision to skuttle his trial and dismiss an involuntary manslaughter charge against the actor in the fatal shooting of a cinematographer on the set of a Western movie.
State District Court Judge Mary Marlowe Sommer dismissed the case against Baldwin halfway through a trial in July based on the withholding of evidence by police and prosecutors from the defense in the 2021 shooting of cinematographer Halyna Hutchins on the set of the film "Rust."
The charge against Baldwin was dismissed with prejudice, meaning it can't be revived once any appeals of the decision are exhausted.
Special prosecutor Kari Morrissey recently asked the judge to reconsider, arguing that there were insufficient facts and that Baldwin's due process rights had not been violated.
Baldwin, the lead actor and co-producer on "Rust," was pointing a gun at cinematographer Halyna Hutchins during a rehearsal when it went off, killing her and wounding director Joel Souza. Baldwin has said he pulled back the hammer — but not the trigger — and the revolver fired.
The case-ending evidence was ammunition that was brought into the sheriff's office in March by a man who said it could be related to Hutchins' killing. Prosecutors said they deemed the ammunition unrelated and unimportant, while Baldwin's lawyers alleged that they "buried" it and filed a successful motion to dismiss the case.
In her decision to dismiss the Baldwin case, Marlowe Sommer described "egregious discovery violations constituting misconduct" by law enforcement and prosecutors, as well as false testimony about physical evidence by a witness during the trial.
Defense counsel says that prosecutors tried to establish a link... Read More