Andreas Dahlqvist, who’s served as executive creative director/managing partner at DDB Stockholm since 2004, is joining McCann New York as vice chairman, executive creative director, a new post at the agency.
At DDB Stockholm, which recently was named the Gunn Report’s Digital Agency of the Year, Dahlqvist was responsible for the agency’s creative and strategic product and drove such highly lauded work as the “Fun Theory” campaign for Volkswagen and print and integrated work for McDonald’s, as well as a ground-breaking digital campaign for Swedish Armed Forces. Other creatively high profile clients, spanning multiple categories, include Telia, Adidas, Skoda, The Royal Opera, RSA’s Trygg-Hansa/Codan (insurance companies), Microsoft, Tropicana and international creative work for Vattenfalls, the Swedish energy company.
Earlier, Dahlqvist was creative director of DDB’s predecessor agency in Sweden, Paradiset, and from 1999-2003 he was creative director and founder of The Bearded Lady, a hybrid, interactive agency with a client roster that included Royal Mail, Spendrups beer, Telia, JC, Brothers and Stockholm Records. He began his career as an art director in his native Sweden.
Dahlqvist’s creative honors include 10 Cannes Lions, six One Show Pencils, 14 Clios, four London International Awards, as well as over 70 other top international and local festival award show honors.
Linus Karlsson, chairman/chief creative officer of McCann New York and London, said that Dahlqvist “will be responsible for hands-on oversight of the creative work for all New York agency clients and for leading the transformation of McCann’s N.Y. flagship agency into a creatively driven organization.”
SUPERLATIVE Signs Director Claudia Abend For Spots and Branded Content
Latin American director/editor and documentary filmmaker Claudia Abend has joined SUPERLATIVE for her first U.S. representation spanning commercials and branded content.
Abend's empathetic docu-style POV has garnered several international awards for the documentary films Hit (2008) and The Flower of Life (2018). Her spotmaking credits include such brands as Procter & Gamble, Nestle and Blue Cross/Blue Shield. SUPERLATIVE has already worked with Abend, together producing a new ad campaign for digital agency Tinuiti and The Honest Company, a consumer goods corporation featuring eco-minded products.
“We found Claudia through her poignant documentaries on the festival circuit,” said SUPERLATIVE creative manager Stefan Dezil. “We are excited about her textured narratives, emotional storytelling, and her powerhouse long-form storytelling abilities, currently on her third feature film. As SUPERLATIVE continues to build our brand after premiering our latest films at Sundance and SXSW, Claudia is the kind of multidimensional artist we are excited to partner with on branded content and beyond. Fluent in English and Spanish, her reel shows real prowess with infants, food and skin products, families both young and old. Great visual storytelling and inspirational doc work.”
Abend began her career in her native Uruguay, studying film and editing in college. “My dad would show me films like Citizen Kane,” she said. “I love cinema and became an editor. It was here that I learned all about communicating human emotion.”
From the get-go, Abend hit it big as a documentary director, teaming with Adrianna Loeff on Hit, a movie chronicling pop artists of Uruguayan music. Abend took home a Best Editing... Read More