The latest spot for the all-electric Nissan LEAF automobile is quite a departure from the anthem “Polar Bear” commercial yet cut from the same pro-ecological cloth. This time, we’re asked to imagine a world where everything is gasoline powered.
We open on a man waking up to his gas-powered alarm clock from which spews exhaust. Getting ready for work takes us to the kitchen where a gent jump starts the toaster while his wife gases up the microwave oven. In the bathroom, exhaust belches out from a woman’s hair dryer.
Out on the street, we see a female jogger with a gas-powered pedometer; she scampers past a man who’s talking on his petrol-powered cellphone.
Next we’re at the workplace where a man turns the key and puts his foot on the gas pedal to boot up his personal desktop computer. A repair man reads the oil dipstick on the copier machine. Fueling up the office machinery is as simple as going to the proverbial water cooler–but instead of H20, the cooler with a pump is filled with gasoline as workers stop buy to fill up.
We’re even taken to a dentist’s waiting room where we hear a drill being revved up like a sports car engine. Inside, a patient says “ahh” as the dentist pulls the cord on his power drill akin to how a gardener would be pulling the cord to start his gasoline-driven lawn mower.
The spot then takes us to a gas station where a hybrid car, GM’s Volt, is getting a fill-up.
A voiceover asks, “What if everything ran on gas?”
He continues, “Then again, what if everything didn’t?”
The spot concludes with an eyeful of Nissan’s 100 percent electric LEAF.
Dante Ariola of MJZ directed “Gas Powered Everything” for TBWA\Chiat\Day, Los Angeles, with visual effects from The Mill LA.
Matthew Libatique, ASC, was the DP. Editor was Gavin Cutler of Mackenzie Cutler. Colorist was Stefan Sonnenfeld of Company 3. Ren Klyce of Mit Out Sound was the sound designer. Music house was Black Iris Music.
“A Complete Unknown,” “The Brutalist,” “Gladiator II,” “Wicked” Among ADG Excellence in Production Design Award Nominees
The Art Directors Guild (ADG, IATSE Local 800) has unveiled the nominees for its 29th Annual Excellence in Production Design Awards. The ceremony, hosted by actress and comedian Rachael Harris, will take place on Feb. 15, at the InterContinental Los Angeles Downtown.
Among the motion picture nominees are the production designers on A Complete Unknown, The Brutalist, Gladiator II, Nosferatu and Saturday Night in the Period Feature Film category; and Alien: Romulus, Beetlejuice Beetlejuice, Dune: Part Two, Furiosa: A Mad Max Saga and Wicked in the Fantasy Feature Film category.
Television nominations span the likes of Bridgerton, Fallout, House of the Dragon, The Lord of the Rings: Pachinko, Rings of Power, Ripley and Shogun.
The ADG Awards celebrate excellence in production design across theatrical motion pictures, television, commercials, music videos, and animated feature films. The 2025 Cinematic Imagery Award will be presented to Academy Award®-nominated director and filmmaker Jason Reitman, whose body of work includes Juno, Up in the Air and Saturday Night.
“This year’s nominees showcase the incredible artistry and vision that define our craft and our industry. We’re thrilled to bring the Guild together to celebrate the achievements of these incredible production designers and their art departments,” shared award show producers Michael Allen Glover, ADG, and Megan Elizabeth Bell, ADG, in a joint statement.
In addition, the ADG will honor Lisa Frazza, Barbara Mesney, Dan Sweetman, and J. Dennis Washington with Lifetime Achievement Awards. Legendary production designer Carl Jules Weyl will be inducted into the ADG Hall of Fame as part of the... Read More