Oliver Conrad of the Kompost collective directed this animated spot via L.A. production house DUCK in which two parents are left to scramble after their adventurous daughter, Suzy Van Zoom, once they decide to take the training wheels off her bicycle.
To a catchy tune, the girl careens through a neighbor’s house and into a zoo, where she sets a pack of animals loose. The ragged collection of giraffes, cheetahs, elephants, gazelles and penguins can only hurdle along with her parents as the youngster flies across the terrain, finally stopping to satisfy her growing appetite with a McDonald’s Happy Meal.
The creative team for Leo Burnett Chicago included chief creative officer Susan Credle, executive creative director John Montgomery, creative director Keith Hughes, producer Eric Faber and production manager April Rudolph.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More