VCCP has promoted Chris Birch and Jonny Parker to chief creative officer level as they continue to grow the networkโs creative team at its London headquarters.
Parker joined VCCP in 2006 and teamed up with Birch in 2013 before they both stepped up to lead the creative department as executive creative directors in 2022. The duo created work for all of the agencyโs biggest clients, crafting ideas that populate popular culture, including their acclaimed Mondelฤz campaigns that brought generosity back to the heart of Cadbury.
Between them, Parker and Birch have won numerous awards including Cannes Lions, D&AD Pencils, BTAA Arrows, as well as the IPA Effectiveness Grand Prix in 2023 for their work for Cadbury.
Cadbury is part of a client roster at VCCP which includes Virgin Media 02, TfL,Walkers and White Claw. Recent new business wins include Primark, Co-op and national Lottery operator Allwyn.
Darren Bailes, global chief creative officer at VCCP, said, โNothing gives me greater pleasure than elevating Chris and Jonny to this CCO London position. They put their heart and soul into everything in their orbit. And they look after the creative department like they would their own family. Most importantly any work they touch is 100x more emotional, more powerful, more memorable. We are constantly writing the future chapters of so many brilliant brands at VCCP, and with Chris and Jonny they are in safe hands.โ
In a joint statement, Birch and Parker shared, โItโs a bloody privilege to take on this new role. Weโve a deep love for the people at our London HQ, especially the incredible creative department, who make all the great work we get to take credit for. When you see the extraordinary and sometimes magnificently silly thinking weโre surrounded by every day, and how that turns into ideas that properly populate culture, it was an easy decision when Darren kindly offered us the job. Certainly beats our previous jobs, dock working and pan polishing.โ
Birch and Parker report to Bailes and take up their new roles immediately.
