Zocdoc has launched its 2025 brand campaign, “You’ve Got Options,” which takes an exaggerated, humorous approach to conveying the joy of feeling in control of your health care.
Created by agency 72andSunny, “You’ve Got Options” showcases the joy patients feel when they’ve found the right caregiver for them, despite the otherwise joyless circumstances. Underneath the satirical tone of each film lies a universal truth: The healthcare experience should make patients feel better, not worse, during their time of need.
The work simultaneously illustrates the plurality of providers across disciplines — from general practitioners to dentists to eye doctors to mental health specialists.
Zocdoc is intentionally set up to give more power to the patient, offering verified patients reviews and giving them a breadth and depth of providers. This helps each patient find the provider who is just right for their particular needs.
Among the package of spots–directed by Adam & Dave via production companies Arts & Sciences and Salmon–is this one titled “Couples Therapy,” the brand’s first about mental health care. A couple is shown finding common ground over finding a therapist on Zocdoc, yelling as if it were an over-the-top argument.
Credits
Client Zocdoc Agency 72andSunny LA Ashton Rose, creative director; Ebelle Weng, art director; Nick Di Pol, copywriter; Nicole Haase, director of production; Angelo Mazzamuto, executive producer; Carina Reimers, producer; Gigi Braybrooks, group strategy director; Emily Gorey, sr. strategist. Production Company Arts & Sciences Adam & Dave, directors; Mal Ward, managing director/partner; Marc Marrie, exec producer/partner; Christa Skotland, exec producer/director of production; Milena Milcevic, head of production; Sam Levy, DP. Production Company The Salmon Natalia Winardi, exec producer; Patrick Harris, line producer; Greg Jones, production manager; Rebecca Young, production coordinator; Sam Pecoraro, 1st AD; Zazu Myers, production designer. Editorial Mackcut Ryan Steele, editor; Devon Flint, assistant editor; Gina Pagano, exec producer. Color Royal Muster Roslyn Di Sisto, colorist; Thatcher Peterson, founder, exec producer; Matthew Fulton, producer. Sound Design/Mix Formosa Group John Bolen, audio mixer; Brendan Gates, assistant producer; Lauren Cascio, exec producer. Finishing Parliament Jade Kim, VFX supervisor; Cynthia Lee, creative lead; Miles Essmiller, Lenz Kol, creative team; Diana Young, Emma Fleischmann, production team.
Martin de Thurah of Epoch Films directed this animated spot titled “Sluggish” for Wealthsimple. The ad follows a determined slug crossing a sidewalk, serving as a metaphor for the everyday challenges that accumulate on the path to achieving one’s goals--financial or otherwise. The slug, who also serves as the narrator, provides cheeky commentary on his journey thus far and provides insight and wisdom to elevate the emotional stakes and strike a universally relatable tone.
“Sluggish” highlights how Wealthsimple understands both the practicalities of tackling financial challenges and the emotions of confronting them head-on. Director de Thurah captures the slug’s journey across the sidewalk with striking ground-level visuals that immerse audiences in his scaled-down world. Through a brilliantly delivered, direct-to-camera monologue, the slug’s dry humor and rich personality drive the story, transforming minor obstacles--faster creatures, cavernous sidewalk cracks, and irksome raindrops--into relatable metaphors for life’s challenges. When faced with a “boulder” in his path, humorously revealed as a pocket-sized rock, the slug reflects on his struggles before triumphantly arriving on the other side.
“Hearing the slug describe a rock as if it was some kind of impossible mountain reminds us that everything in life is in perspective,” remarked de Thurah. “Human life is an eternal struggle in which every challenge we overcome delivers us to the start of a new challenge. It sounds exhausting, and sometimes it is, but it is also filled with the tantalizing light of hope. That sense of slow progress--illusory or not--gives our lives purpose.”
“Sluggish” marks the third time Wealthsimple’s in-house creative team has... Read More
