This film for Audible reflects the transformative power of audio storytelling. We see a group of people in an idyllic setting, meditating and getting in touch with their inner selves.
Suddenly utopia is disrupted as the world around them starts to shake.
Turns out we’re on a commuter train reaching a station–but thanks to Audible, the journey has been calm and almost transcendent. The commute underscores how listening to Audible immerses us all in extraordinary worlds, changing our mood, perceptions, views–while engaging in routine daily activities.
“Zen Commute” was directed by Antoine Bardou-Jacquet via production company Partizan for London-headquartered creative agency Fold7.
Credits
Client Audible Agency Fold7, London Dave Billing, executive creative director; Lucy Aston, writer/creative director; Dan Burkitt, Philippa Baines, creatives; Emily Hendrey, sr. producer; Yelena Gaufman, chief strategy officer; Ben Gibbons, sr. designer; Alex Gill, design director; Maggie Roberts, head of creative services. Production Company Partizan Antoine Bardou-Jacquet, director; Jenny Beckett, managing director & exec producer; Ella More O’Farrall, head of producer; Dave Stewart, producer; Charlie Scannell, production manager; Christophe Beaucarne, DP; Alexandre Vivet, production designer; Thor Taweepasas, art director (Thailand). Production Services Company TA PROD Christophe Guyot, service company exec producer; Air Charoenrat, service company producer. Editorial Manuel Coutant, editor. Postproduction Electric Theatre Collective Ed Shires, head of CG, VFX supervisor; Iain Murray, head of 2D, VFX supervisor; Luke Morrison, colorist; Antonia Vlasto, exec producer; Luke Rzewnicki, sr. producer. Audio 750mph Sam Ashwell, engineer. Music Twenty Below Music
To mark Prudential’s 150th anniversary, McCann New York is kicking off the new year welcoming Generation Beta with “The Beta Baby Bonus,” offering every baby born in the U.S. on January 1st $150, which could potentially grow to $100,000 when they retire. The work is also launching with a new study, in partnership with McCann’s Truth Central, called “Generation Beta: Redefining Life, Longevity, and Retirement”.
The study found that people predict this new generation will have vastly different lives than today, with 86% of people believing Generation Beta will have jobs that haven’t even been invented yet. Generation Beta is also predicted to live longer than those before them, and the study reveals optimism about a healthcare revolution that will transform their lives--with half of adults believing that cancer will be cured by Generation Beta. Crucially, when it comes to retirement, people see the value of starting early. Eighty percent of prospective Generation Beta parents agree that in an ideal world, parents would start saving for their child’s retirement from birth. In fact, the No. 1 regret among current and prospective parents is that they “didn’t save more for my retirement.”
The campaign launches with this “Generations” film--directed by Chris Smith via production house SMUGGLER--which interviews Boomers, Gen X, Millennials and Gen Z on what defines their generation. With every generation known for something, Generation Beta has many unique advantages as it begins to take shape.
Shayne Millington, chief creative officer, McCann New York, said, “It’s not every day a new generation is born. So we needed to made the most of a once-in-a-generation event. We’re beyond proud to be able to launch... Read More
