Saatchi Leads Winners Among Individual Ad Shops, Followed By Leo Burnett
The preliminary tallies for next month’s 2011 North American Effie Awards are in, with BBDO Worldwide slated to take home a dozen trophies, topping the proceedings as the most effective agency network for the second year in a row.
Saatchi & Saatchi with nine wins followed by Leo Burnett with eight rank as the top winners among individual agencies, while Old Spice, Snickers and Toyota are some of the most effectively marketed brands from this year’s competition.
The North American Effie Awards recognize ideas that work and have been a global symbol of marketing achievement since 1968. Gold, Silver and Bronze Effie winners for both the North American and Global Effie competition will be announced at the 43rd annual North American Effie Awards Gala on June 7 at Cipriani 42nd Street in New York.
“The Effie Awards shine a light on great ideas that work that come from small independent agencies to large publicly traded companies,” said Mary Lee Keane, president of Effie Worldwide. “Our winners share the common bond of demonstrating the power of great creative thinking to achieve marketplace success.”
A Global Effie Award will be presented to Ogilvy & Mather USA and Mindshare/Neo, USA for IBM Corporation’s SmarterCities Program. The Global Effie Awards competition recognizes effective global brand building and requires that a single brand idea run across at least four countries in two or more regions worldwide.
Other winner trends include holding companies with the most North American Effie Awards wins: Omnicom (26) and Publicis (23). Old Spice won the most North American Effies of any brand in the competition with four, while Snickers won three North American Effie trophies, in addition to one Global Effie Award. Toyota, U by Kotex, and Walgreens will take home three Effies each.
(For information on the 50-plus Effie North America categories and winners, visit http://www.effie.org.
Media Effies
Meanwhile, highlights of the Effie Media Awards include:
Digitas won two Media Idea Effies on behalf of American Express and Kraft. Effies for Media Idea were also awarded to Syfy (Fallon) and to TVLand for Hot in Cleveland. Media Innovation Effie Award winners included Goodby, Silverstein and Partners and OMD for Frito-Lay’s Doritos, Saatchi & Saatchi LA for Toyota, and Wieden+Kennedy for the Old Spice “The Man Your Man Could Smell Like” Responds to the Internet. Starcom USA/LiquidThread won an Effie in the Single Media Company Activation category for Bank of America’s History Channel America: The Story of Us Partnership.
The winners and finalists will have more at stake this year, as The Effie Effectiveness Index will be revealed in June. The index will identify and rank the industry’s most effective holding companies, agencies, advertisers, and brands by analyzing finalist and winner data from Effie competitions all over the globe.
Effie Worldwide stands for effectiveness in marketing communications, spotlighting marketing ideas that work and encouraging thoughtful dialogue about the ever-changing marketing industry. The Effie network works with some of the top research and media organizations worldwide to bring its audience relevant insights into effective marketing strategy. This has taken shape in webinars, white papers, global conferences, winner showcases and more.
The Effie Awards recognize any and all forms of marketing communication that contribute to a brand’s success. Effie celebrates effectiveness worldwide with the Global Effie, the Euro Effie, the Middle East/North Africa Effie and more than 40 national Effie programs.
Alec Baldwin Urges Judge To Stand By Dismissal Of Involuntary Manslaughter Case In “Rust” Shooting
Alec Baldwin urged a New Mexico judge on Friday to stand by her decision to skuttle his trial and dismiss an involuntary manslaughter charge against the actor in the fatal shooting of a cinematographer on the set of a Western movie.
State District Court Judge Mary Marlowe Sommer dismissed the case against Baldwin halfway through a trial in July based on the withholding of evidence by police and prosecutors from the defense in the 2021 shooting of cinematographer Halyna Hutchins on the set of the film "Rust."
The charge against Baldwin was dismissed with prejudice, meaning it can't be revived once any appeals of the decision are exhausted.
Special prosecutor Kari Morrissey recently asked the judge to reconsider, arguing that there were insufficient facts and that Baldwin's due process rights had not been violated.
Baldwin, the lead actor and co-producer on "Rust," was pointing a gun at cinematographer Halyna Hutchins during a rehearsal when it went off, killing her and wounding director Joel Souza. Baldwin has said he pulled back the hammer — but not the trigger — and the revolver fired.
The case-ending evidence was ammunition that was brought into the sheriff's office in March by a man who said it could be related to Hutchins' killing. Prosecutors said they deemed the ammunition unrelated and unimportant, while Baldwin's lawyers alleged that they "buried" it and filed a successful motion to dismiss the case.
In her decision to dismiss the Baldwin case, Marlowe Sommer described "egregious discovery violations constituting misconduct" by law enforcement and prosecutors, as well as false testimony about physical evidence by a witness during the trial.
Defense counsel says that prosecutors tried to establish a link... Read More