Nike named Advertiser of the Year, BBDO awarded Network of the Year, and Leo Burnett Sydney honored with Agency of the Year.
For the first time ever, the executive jury for the New York Festivals International Advertising Awards selected only one outstanding entry to receive the coveted title of “World’s Best Ideaยฎ”: Wieden + Kennedy Amsterdam was honored for its integrated campaign “Write The Future” on behalf of client Nike.
The objective of “Write The Future” was to weave Nike into conversations taking place around the World Cup. The winning entry celebrates the participating Nike athletes by giving a glimpse into their future based on their success and failures on the World Cup stage. Jason Clement, director of emerging platforms at Wieden+Kennedy New York, accepted the award on behalf of W+K Amsterdam during a gala ceremony for the 54th annual awards show held at Skylight West in New York City.
Nike was also presented with the New York Festivals 2011 Advertiser of the Year Award for its commitment to creativity and innovation. In addition to being awarded the “World’s Best Ideaยฎ,” Nike earned one Gold World Medal, seven Silver, one Bronze, and seven Finalists.
BBDO was honored with the title of Network of the Year, receiving three Gold World Medals, 18 Silver, 38 Bronze and 72 Finalist Certificates.
“We’re humbled by this recognition,” said David Lubars, chairman/chief creative officer, BBDO North America. “We want to thank our many clients for demanding our best.”
Leo Burnett Sydney was awarded the Agency of the Year Award for its stellar work, earning four Gold World Medals, five Silver, two Bronze and 10 Finalist Certificates.
The New York Festivals Lifetime Achievement Award was presented to legendary advertising executive Keith Reinhard, chairman emeritus of DDB Worldwide, for his contributions to the advertising industry. The Lifetime Achievement Award recognizes prominent industry leaders whose accomplishments and contributions have advanced the field of advertising and made a lasting impression on the creative community.
Meanwhile two NYF Living Legend Awards were bestowed. The honor recognizes prominent industry luminaries, whose personal excellence and extraordinary contributions have advanced the field of advertising, made a lasting impression on the creative community, and who continue to influence the profession in a significant way.
This year NYF honored iconic director Bob Giraldi of Giraldi Media with one of the first ever NYF Living Legend Awards. JD Gargano, former student of Giraldi and broadcast designer/motionographer for Tribune Creative Group, presented the award along with fellow Giraldi students. A second NYF Living Legend was awarded to Bob Carr, award-winning commercial film editor with Red Car. Larry Bridges, founder of Red Car Inc., presented the award to Carr.
The United States received a total of nine Gold World Medals. This was followed by Australia with seven six for Germany, three each for Argentina, France and Sweden, two for Japan, and one apiece for England, Finland, Singapore and The Netherlands.
Each year New York Festivals, in collaboration with the United Nations Department of Public Information, appoints a panel to select work that exemplifies the aims and ideals of the United Nations. The 2011 UNDPI Jury honored the following entries: the Gold Award went to Lowe Brindfors of Stockholm, Sweden, for “The Lottery of Life,” the integrated media campaign produced for Save the Children Sweden. DDB Budapest, Hungary received the Silver Award for “Slow Download” for Amnesty International Magyarorszag. The digital and interactive campaign calls for pressure on world leaders to deliver on the promises of the Millennium Development Goals. DDB Shanghai China was awarded the Bronze Award for “Green Pedestrian Crossing,” for the China Environmental Protection Foundation. The outdoor campaign was produced to encourage a reduction in automotive traffic.
Winning entries of the 2011 New York Festivals International Advertising Awards were selected by NYF’s Executive Jury. Award winners were selected from a short list of finalists chosen by the Grand Jury, comprised of 320 senior creative directors from 56 countries around the world, representing the largest and most diverse jury of any advertising competition in the world.
For a full rundown of winners, click here.
Alec Baldwin Urges Judge To Stand By Dismissal Of Involuntary Manslaughter Case In “Rust” Shooting
Alec Baldwin urged a New Mexico judge on Friday to stand by her decision to skuttle his trial and dismiss an involuntary manslaughter charge against the actor in the fatal shooting of a cinematographer on the set of a Western movie.
State District Court Judge Mary Marlowe Sommer dismissed the case against Baldwin halfway through a trial in July based on the withholding of evidence by police and prosecutors from the defense in the 2021 shooting of cinematographer Halyna Hutchins on the set of the film "Rust."
The charge against Baldwin was dismissed with prejudice, meaning it can't be revived once any appeals of the decision are exhausted.
Special prosecutor Kari Morrissey recently asked the judge to reconsider, arguing that there were insufficient facts and that Baldwin's due process rights had not been violated.
Baldwin, the lead actor and co-producer on "Rust," was pointing a gun at cinematographer Halyna Hutchins during a rehearsal when it went off, killing her and wounding director Joel Souza. Baldwin has said he pulled back the hammer โ but not the trigger โ and the revolver fired.
The case-ending evidence was ammunition that was brought into the sheriff's office in March by a man who said it could be related to Hutchins' killing. Prosecutors said they deemed the ammunition unrelated and unimportant, while Baldwin's lawyers alleged that they "buried" it and filed a successful motion to dismiss the case.
In her decision to dismiss the Baldwin case, Marlowe Sommer described "egregious discovery violations constituting misconduct" by law enforcement and prosecutors, as well as false testimony about physical evidence by a witness during the trial.
Defense counsel says that prosecutors tried to establish a link... Read More