Publicis Groupe has put into motion a global expansion of the creatively lauded boutique network LePub. With a presence in Milan, Rome, Amsterdam, São Paulo, Mexico City, Singapore, and Johannesburg, LePub kicks off its ambitious expansion plan with an inaugural U.S. hub in New York, followed by offices in Bogota, London and Dubai, all slated for 2025.

Launched in November 2020, and led by globally recognized creative leader Bruno Bertelli, LePub’s magic lies in connecting product, commerce, technology and experience to create brand innovation that resonates in culture, at scale. Fueled by offerings like LeGarage, the tech-based invention division, LePub has raised the creative bar with work for clients such as Heineken, Barilla, Philips, Tecate, Tiger, Diesel, Bottega Veneta, and Toblerone, among others. And, this work continues to receive major honors, including Cannes Lions, D&AD and Clio awards.

With founding clients Heineken and Barilla, LePub’s US operation will officially open on January 1, 2025. The office will be led by a newly appointed management team, beginning with Lea Mastroberti as president, Katy Alonzo as chief strategy officer, and Cecilia Diaz as head of strategy, with additional creative leadership appointments to be announced in the coming weeks. The team will report to Bertelli, as well as Susie Nam, CEO, Publicis Creative US.

Mastroberti brings nearly two decades of experience driving innovation through creativity-centered solutions. She joins LePub from Accenture Song and previously Droga5, where she served as both global client lead and head of account management for Song Marketing North America.

Alonzo, who also serves as chief strategy officer at Le Truc, joined Publicis earlier this year, bringing... Read More