Tadiem–a company with divisions that include Bensimon Byrne, OneMethod, Narrative, HiFi and Folk–has launched AI-led studio Super Proper. The new Toronto-based venture brings together talent from design, performance and insight who are all trained to use bleeding-edge AI technology. Their goal is to deliver the future of online creative.
Super Proper has hired Dan Moseley, a veteran of We Are Social and Automatic Creative, to lead efforts across North America and beyond.
โThe creative and media divide has plagued clients and agencies alike for too long. Super Proper is a solution that tackles it head on,โ said Moseley, managing director and EVP. โWeโre a home for clients and talent wanting to explore the AI-age with a new model built for the decade to come.โ
Moseley is no stranger to blazing new trails in the industry. His chops includes breaking the six-second myth with YouTube programming for adidas & UEFA, shutting down Fifth Avenue retail in NYC for Real Madrid, and working with Bose, Jack Danielโs and Formula 1 to push media algorithms at scale.
Super Proper launches with a staff of 20 and is already working with foundational partners Audi, Johnson & Johnson and a campaign tackling the manosphere with White Ribbon. Super Proper is Tadiemโs sixth division.