This Apple spot launches with its premise centering on a NASA-style launch of its own–the countdown culminating in the liftoff of an iPhone featuring the A18 Pro chip. That’s the most powerful chip ever used in an iPhone.
Directed by Oscar winner Tom Hooper (The King’s Speech) via production company SMUGGLER for agency TBWAMedia Arts Lab, Los Angeles, the commercial–titled “All Systems Pro”–recreates a NASA-like mission control room where the final moments ‘til launch are chronicled. Mission controllers and engineers are about to send to the stratosphere an A18 Pro chip-equipped iPhone 16 Pro with features ranging from Apple Intelligence to next-level gaming and an advanced camera system.
The space mission goes off without a hitch, a testament to the kind of precision in the A18 Pro chip, which represents a major leap forward in mobile computing performance.
Credits
Client Apple Agency TBWAMedia Arts Lab, Los Angeles Production Company SMUGGLER Tom Hooper, director; Linus Sandgren, DP. Postproduction Trafik VFX Editorial Exile Editorial
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
