Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
Credits
Client Sony Interactive Entertainment Brand PlayStation Agency adam&eveDDB Richard Brim, chief creative officer; Ant Nelson, Mike Sutherland, executive creative directors; Paula Hochberg, creative director; Gaby Grant, Jane Barker, John Trainor-Tobin, Jeppe Vidstrup, creatives; Nikki Cramphorn, Sally Pritchett, executive producers; Deborah McCartney, sr. producer; Hazel Corstens, producer; Lynn Murphy, jr. producer; Simon Adamson, executive content director; Jessica Taylor, head of content. Design Agency King Henry Scott Silvey, joint head of design. Production Company Academy Films Frédéric Planchon, director; Simon Cooper, managing partner/exec producer; Ben Roberts, producer; Natalie Isaac, production manager; Mauro Chiarello, DP; Yoann Bourgeois, choreographer; Monica Bidault, production designer; Paola Alfaro, costumes; Tirso Diaz-Jares, AD. Production Services Company The Lift Gabriel Stavenhagen, exec producer; Cristina Barres, producer. Editorial Assembly Rooms Sam Rice Edwards, editor; Daniel Breheny, edit producer; Tamara Ishida, Rob McGuire & Bruna Manfredi, edit assistants. Postproduction Framestore Kamen Markov, VFX supervisor, creative director, VFX shoot supervisor; Tim Jenkinson, Billy Butler, CG supervisors; Johannes Sambs, head of CG; Aitor Echeveste, comp lead; Alexia Paterson, exec producer; Ben Stell, VFX producer; Alex Burford, VFX coordinator; Miguel De Hoyos, VFX shoot supervisor; Julio Leon, VFX shoot data wrangler; Billy Butler, Florian Rigollet & Evangelos Kapsopoulos, CG assets; Alfredo Santoriello, FX; Brad Noble, Nathan Clark, rigging; Oliver Cordwell, Anna Ventre & Zoe Woods, layout; Konstantin Nikolov, Jessica Kersey-Preston and Divyesh Shah, animation; Erik Weaver-Pronk, Cori Chan, Tim Jenkinson, Billy Butler, lighting; Aitor Echeveste, Sam Meisels, Jon Uriarte Sastre, Ian Copeland, Adam Tennant and Judy Barr, compositing; Nikola Yordanov, concept; Ivo Horvat, Chelsea Aston, DMP; Kamen Markov, Luigi Russo and Jason Farrow, Flame. Color Company 3 Jean-Clément Soret and Mattheu Toullet, colorists; Ellora Soret, exec producer; Edwin Elkington, Kerri Aungle, producers.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
