Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including holistic connection strategy, end-to-end production services, creative concepting, media planning and buying, and data and analytics.
Director Mike Egan Joins Good Behavior
Good Behavior, the comedy commercial production outfit recently launched by director Pete Marquis and his partners Victoria Guenier and Adam Lawson, have brought Mike Egan on board as the company’s first director signing. This also happens to be Egan’s first signing for commercial representation; he has been helming spots freelance for almost four years. Egan has a deep affinity for oddball characters who find themselves in unusual circumstances. He likes capturing these characters with simple, yet dynamic images that let them shine through in all their glory and connect with audiences.
“The Good Behavior name is more than just a name,” said Egan. “The things they care about and the things I care about are like a Venn diagram, circles sitting atop one another. And I love the fact that their logo is a baby cherub smoking a cigarette!”
The last two or three years, whenever I found a piece of work out in the world that I loved, when I tried to find out who made it, all roads led to Pete. I’ve been biding my time for quite a while, being very deliberate about my career, building my reel, having lots of conversations in the business. I had faith that the right folks would find me. Good Behavior finally did.”
Marquis said, “After seeing Mike’s work, I got the sense he wasn’t out to make ads for ad’s sake. He’s not going for the easy laugh or cliche construct. His left of center point of view is on full display in his work. And still he’s able to impart originality in a way that enhances the concept without getting in the way of it. I want to see more of Mike’s work out there in the world. And I want to see more of Mike. I’m thrilled to have an excuse to make both those things happen.”
Egan developed his... Read More