Directing duo rubberband. of production house SMUGGLER blends sport and symphony in perfect harmony in “Sabrina” for Nike, featuring basketball superstar and newly minted WNBA champion, Sabrina Ionescu.
Playing on the court alongside classical musicians, the film masterfully captures the passion and precision of basketball in sync with the elegance of strings and horns, creating a harmonious celebration of athleticism and artistry.
Credits
Client Nike Basketball Creative Nike Basketball Anthony Coleman, creative director; Keith Liban, art director; Eric Pagsanjan, designer; Megan Sedey, sr. creative producer; Afnan Altimimi, copywriter; Colton Bowshier, digital producer; Steven Thon, digital designer. Production Company SMUGGLER rubberband., director; Patrick Milling Smith, Brian Carmody, Jaclyn Larson, exec producers; Sue Yeon Ahn, managing director/exec producer; Andrew Colon, chief operating officer; Alex Hughes, head of production; Josh Sondock, producer; Brooke Eliot, production supervisor; Zaida Fakih, 1st assistant director; Pat Golan, DP; Sean Dommett, Technocrane lead technician; Mathias Peralta, chief lighting technician; Liam Moore, production design; Marisa Papavero, art coordinator; Simon White, SFX; Sarah Michelle Davis, makeup. Editorial Cabin Edit Amber Saunders, editor; Carr Schilling, managing partner; Adam Becht, managing director; Liz Lydecker, director of production; Britt Carson, exec producer; Esther Gonzalez, sr. producer; Sidney Williams, cutting assistant. Color The King of Birds Aubrey Woodiwiss, colorist; Chloe Richardson, color producer. VFX Cabin FX Audio No. 8 George Castle, James Benn, sound designers. Cast Sabrina Ionescu
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More