Editor Geraldine Garcia-Esquivel–whose credits include national campaigns for McDonald’s, Tecate Light and Wendy’s–has joined the roster of New York-based Fluid. She comes over from Red Car where she spent the past year.
Garcia-Esquivel grew up in Caracas, Venezuela, studied audio and visual communications in Santiago, Chile, and holds a Masters in Montage from Uniacc. She moved to New York in 2000 to work at The Well, a boutique post house. From there, she moved to wild(child) where she edited commercials in the general and Hispanic markets, before joining Red Car at its New York and Dallas offices. The editor’s favorite spots are those that touch on universal themes. She cut Tecate Light’s “Medias de Seda,” which won a Hispanic Creative Gold TV Award from the Association of Hispanic Advertising Agencies’ competition, as well as Wendy’s “Tapita” which garnered Bronze honors. “Bed Sheet,” one of three spots Garcia-Esquivel edited for a national McDonald’s campaign, won the 2010 Telly Gold Award.
The bilingual editor’s body of work spans the general and global markets, mainstream English as well as Spanish-language fare. And outside the ad arena, she has cut the stop-motion short X-Mess Detritus, a twisted, Christmas-themed story about forgotten toys from past holidays directed by Voltaire. X-Mess Detritus brought in awards from a host of festivals including the South Beach International Animation Festival and Atlanta Underground Film Festival. Furthermore The Call, a Bloomberg TV documentary she edited, raised $3 million for the families of firefighters who died in the line of duty. Currently, Garcia-Esquivel is working on the long-boarding documentary The Brooklyn Bomb and the short film Alter Ego, directed by Martha Christian
Garcia-Esquivel rounds out a Fluid editorial roster comprised of Robin Burchill, John Mallerman, Jim Rubino, Peter Sabatino, and Zeke.
In addition to her colleagues at Fluid, Garcia-Esquivel joins a postproduction family that includes VFX artist Wes Waldron, Butter (music and sound), Piranha (graphics and CG), and Hyperbolic (audio post), all operating out of the same Manhattan studio complex.
Park Pictures Signs Director Rachel Morrison
Park Pictures now represents director Rachel Morrison for commercial filmmaking. Morrison first came into prominence as a cinematographer, working on indie features, television, and blockbuster hits, which put her on the path toward her directing career. Her feature film directorial debut, “The Fire Inside,” is set for wide theatrical release by MGM on Christmas Day 2024.
Morrison has a background in photojournalism and a master’s degree from the American Film Institute. She made history as the first woman nominated for an Academy Award for Best Cinematography for her work on “Mudbound,” directed by Dee Rees. Morrison was also the first woman to lens a Marvel film, “Black Panther.” She also served as cinematographer for hit movies like “Dope,” “Fruitvale Station,” and the Emmy-nominated Netflix documentary “What Happened Miss Simone?”
As a director, Morrison has helmed many campaigns for brands like IKEA, Netflix, Gap, Michelob Ultra, Ford, a spot for Nissan starring Brie Larson, and a Coach ad starring Michael B. Jordan. She also directed many episodes of television for shows like “The Mandalorian,” “The Morning Show,” “American Crime Story: Impeachment,” “Hightown,” and “American Crime.”
“I believe in humanity above all else,” remarked Morrison. “Park Pictures similarly puts emotional and relatable storytelling first. Everyone I’ve met there is driven to push the envelope forward and create memorable and visual films. I’m excited to sign with Park and look forward to furthering my commercial career with them.”
Jackie Kelman Bisbee, founding partner of Park Pictures, added, “Her work is at once grounded and elegant. She deeply understands everyone’s process both behind the... Read More