Independent, female-owned, full-service agency Cornett has hired Benny Jackson as creative director. Jackson most recently was social creative director at TBWAMedia Arts Lab for four years. Before that, he was group creative director at Havas Chicago for nearly a decade. The industry vet’s experience spans nearly 20 years.
Jackson will continue to advance Cornett’s visual craft, an area of opportunity for the agency. At first, Jackson will focus his time on Hunter Fan and University of Kentucky Healthcare, as well as the GE Appliances and Tempur Sealy International lines of business. He is dedicated to creativity, collaboration, and a relentless pursuit of freshness.
Jackson has worked with some of the world’s biggest and smallest brands, which gives him a unique perspective on every project. He will help deepen Cornett’s expertise in three key areas–video production, design, and strategy. He is one of a handful of strategic hires that include SVP/director of strategy Ginger Smithwick, strategist Ellie Kangur, Damon Vinyard as head of production (a first-time role at the agency), and Kate Schifferdecker as VP, client partnerships.
“I believe fate brought Benny to Cornett,” said executive creative director Whit Hiler. “Around the time we started discussing hiring a creative director, I caught wind that Benny had just moved from Los Angeles to Lexington. He was everything we were looking for in both a creative thinker and a creative leader. I invited him to lunch and the rest is history.”
Dodgers’ World Series-ending win averages 18.6 million; series averages 15.81 million for 5 games
The Dodgers' 7-6 victory over the Yankees in Game 5 for their eighth World Series title and second in five years averaged 18.6 million viewers on Fox, Fox Deportes and streaming, according to Nielsen.
That is the most-watched game in the Fall Classic since Game 7 in 2019 when the Washington Nationals' victory over the Houston Astros averaged 23.22 million.
The series averaged 15.81 million, its best performance since 2017 when Houston's victory over the Dodgers in seven games averaged 18.93 million.
Its also quite a turnaround from last year, when the Texas Rangers;' title over the Arizona Diamondbacks in five games averaged a record-low 9.11 million.
The audience Wednesday peaked at 21.27 million from 11:15-11:30 p.m. EDT.
The game had a 21.1 rating and 55 share in Los Angeles and 14.8 rating and 39 share in New York.
The rating is the percentage of television households tuned in. The share refers to a percentage of the audience viewing it at the time.
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